8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
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