by Keith Keller | Aug 22, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET YOUR BUSINESS BOOMING Guest Blog Post By Zdenka Sciacca Stories are captivating, and most people are usually interested in the characters for different reasons. While others easily relate with the protagonist, others are rooting for the antagonist. Regardless of the side of the fence you are sitting on, an interesting story usually catches the interest of people and retains their attention until the end. The brief illustration above shows how powerful storytelling can be particularly when done the right way. Storytelling is not only synonymous with novels and memoirs as businesses are beginning to realize the great potential inherent in this form of art. The art of storytelling is particularly helpful in content marketing campaigns and at Boomshare, we have realized this fact and put together ways of getting your business booming with storytelling. We look at the storytelling art as it relates to businesses and how it can be used by businesses to promote their brand. What Makes Your Story Great? A good story should be able to take the reader through the different stages, allowing the reader to relate easily with the events and characters of the story. A great story also has a main character with the major happenings revolving around him or her. The main character endures the most throughout the story and can be said to be the hero of the tale. Another feature of a great story is the background. The background here has to do particularly with your business. It also has to do with the setting in which the business exists or existed. In more technical...
by Keith Keller | May 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT IS YOUR UNIQUE FLAVOUR? Guest Blog Post By Sharni-Marie Barney Your business is as unique as you are. You created it. You transformed it. It evolved out of your own ideas, and the energy of the team of people who work for you. Your customer service has its own unique personality. Your product range is a reflection of your own perspectives and tastes. The creation of your new application has developed from a seed concept that was birthed from your own life journey, your frustration, your conversations and the extent of your knowledge of the world around you. No one else has walked in your shoes. What you bring to the table, only you can. It doesn’t matter if there are 300 other companies who claim to offer what you do – they won’t be doing it the way you do. Feeling good? You should be. But here’s the kicker: No body cares about YOUR business While you are wrapped up in the world of your own creation, the rest of society is buzzing around you in their own little worlds and they haven’t noticed you at all. To them, you are just another business. Another shop front. Another web application. And therein lies the great divide. The big disconnect. The only time they will come mildly close to caring about your business is when they want something from you. Human Nature & The Buying Process There are two aspects of human nature that you should be very aware of at this point. (1) Humans are inherently lazy. Our first response to a need...
by Keith Keller | Apr 4, 2016 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING MADE EASY The 7 Core Strategies Revealed Keli Lenfield has taken the typical notion of personal branding and made it well, more personalised. We live in an extraordinary time when information is instant and celebrity influences our choices. Fashion and celebrity are partners for life and are a business whether it’s product endorsements, causes, selling magazines or providing a reference. Who they (the celebrities) are and what they represent is always available for the highest bidder and therefore under consumer scrutiny. So how do you transfer this type of exposure and branding onto you, what you believe, what you represent, what you have to offer? In her highly acclaimed hit book, “Everyone is a Supermodel. Secrets for any career based on my modelling experiences.”, Keli identifies and shares the “7 core skills” that will help you differentiate yourself both online and in person on a global scale. The best part is that amongst all of this comparison which is not going to end anytime soon, you learn how to take what is unique about you and use it to be noticed, create opportunities and succeed. “Imagine being in a room with 100 other women (or men) who look similar to you. Now imagine that your qualifications and experience don’t matter and that you probably won’t have an opportunity to talk. How do you compete? How do you get the opportunity to ask for the business?” she states. In each instalment, Keli will unveil one of these 7 core skills in her own personalised fashion and guarantees that these skills can be immediately transferred and adapted to your...
