by Keith Keller | Sep 19, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO USE PODCASTS TO BUILD YOUR BRAND Guest Blog Post By (CastBox FM - China) Podcasting can be a fantastic way to express yourself and build an audience at the same time. Building a strong personal brand with a podcast can be challenging at first but here are a few central themes to get you started. (1) Find The Fields You Are Interested In Your personal interests can be one of these best sources of inspiration here and this is an excellent place to start with your podcast. The main advantage is that you will have a seemingly endless supply of interesting topics to discuss and bounce off. If you are proficient in a particular industry your guidance could be extremely valuable to your audience and this could be terrific starting point. What are your interests? Could you do a podcast about those? (2) Develop Unique Perspectives When you focus on a specific area such as design or skill learning, offering more professional knowledge and experience may help the podcast to flow and for your personality to shine through. This is the a KEY ingredient with a successful podcast Polishing your speaking skills is essential to improve the quality of your finished product, especially when you conduct live interviews with guests. You have need to learn how to come up with questions and responses “ON THE FLY” as they say. (3) Try to Keep Updated With The Hot Topics You don’t have to choose a field that most people would like to listen such as Music, comedy or entertainment, simply follow what you...
by Keith Keller | Apr 4, 2016 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING MADE EASY The 7 Core Strategies Revealed Keli Lenfield has taken the typical notion of personal branding and made it well, more personalised. We live in an extraordinary time when information is instant and celebrity influences our choices. Fashion and celebrity are partners for life and are a business whether it’s product endorsements, causes, selling magazines or providing a reference. Who they (the celebrities) are and what they represent is always available for the highest bidder and therefore under consumer scrutiny. So how do you transfer this type of exposure and branding onto you, what you believe, what you represent, what you have to offer? In her highly acclaimed hit book, “Everyone is a Supermodel. Secrets for any career based on my modelling experiences.”, Keli identifies and shares the “7 core skills” that will help you differentiate yourself both online and in person on a global scale. The best part is that amongst all of this comparison which is not going to end anytime soon, you learn how to take what is unique about you and use it to be noticed, create opportunities and succeed. “Imagine being in a room with 100 other women (or men) who look similar to you. Now imagine that your qualifications and experience don’t matter and that you probably won’t have an opportunity to talk. How do you compete? How do you get the opportunity to ask for the business?” she states. In each instalment, Keli will unveil one of these 7 core skills in her own personalised fashion and guarantees that these skills can be immediately transferred and adapted to your...
