by Keith Keller | Jan 2, 2019 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING & ONLINE SUCCESS 10 Time Tested Tips To Try From Megha Hamal Gone are the days when the only important brands were Coca Cola, Nike, and McDonalds. Now we live in the time of Google, Yelp, and Instagram, where we have access to brands instantaneously and can research them thoroughly before trying them out. While these tools have made access to brands easier, they have also led to a constant reviewing, if not monitoring, of them. According to a 2017 consumer survey conducted by Bright Local, an agency providing search services to a range of local businesses in and around London, 97% of consumers read online reviews before visiting a business. Today we live in an era where brands can no longer exist in a vacuum, unaware of their online footprint. Therefore, building an influential brand that raises equity requires effective planning and innovative strategies. Without these two things, brands become paralyzed and do not sustain. This is where branding comes into play. Branding is the foundation of your brand. Whether a personal or company brand, an effective brand strategy gives you a competitive edge while reaching your target consumers. Does that mean your brand can be more than one thing? The answer is no!! Your brand is your exclusive promise to your customers, so ask yourself: what is my unique value proposition? What is my brand’s niche? Defining your brand can be a complex process. Doing your research and understanding your market is key, but research is only effective if you have strategies that are innovative and consistent with your brand image and message. Everything needs to...
by Keith Keller | Apr 5, 2016 | Twitter Podcasts
BRANDING YOUR HASHTAGS In this episode Keith Keller & Wendy Fore discuss how to “BRAND YOUR TWEETS” and suggest that you track this idea with a fantastic site called TWUBS www.TWUBS.com Some examples here: www.TWUBS.com/TwitterTips4Newbies www.TWUBS.com/CashLifeMastery 3 EASY WAYS TO ENJOY THE “BLAB” REPLAY!! (1) Video On You Tube (2) Podcast Highlights On Sound Cloud (3) Transcript (Downloadable PDF) DOWNLOAD THE FREE TRANSCRIPT HERE BRANDING YOUR HASHTAGS ((The Full Interview)) Wendy: Hello everybody my name is Wendy Fore from Cash Life Mastery and you’re joining us today on Cash Life Mastery Social Juice and today we’re talking Twitter Chats for Newbie’s and how to use ‘Twubs’ for branding and today my co host Keith Keller is joining us and he is going to give us some twubs lovin he’s going to tell us how we can really dive into ‘Twubs’ but before we do I’m going to talk a little bit about branding today, I had a very interesting conversation with one of my clients today and it was just so neat that this fell into the same topic that we’re talking about on blab tonight and the question that she had for me was should I brand myself or should I brand my business? And this is one thing that I really want to talk to you guys before you get out there and start using Social media platforms to brand yourself which is something you really need to do make sure that you’ve got yourself niche down. This girl had probably about four or five different things that she was...
by Keith Keller | Apr 4, 2016 | GUEST BLOG POSTS: Social Media & SEO
PERSONAL BRANDING MADE EASY The 7 Core Strategies Revealed Keli Lenfield has taken the typical notion of personal branding and made it well, more personalised. We live in an extraordinary time when information is instant and celebrity influences our choices. Fashion and celebrity are partners for life and are a business whether it’s product endorsements, causes, selling magazines or providing a reference. Who they (the celebrities) are and what they represent is always available for the highest bidder and therefore under consumer scrutiny. So how do you transfer this type of exposure and branding onto you, what you believe, what you represent, what you have to offer? In her highly acclaimed hit book, “Everyone is a Supermodel. Secrets for any career based on my modelling experiences.”, Keli identifies and shares the “7 core skills” that will help you differentiate yourself both online and in person on a global scale. The best part is that amongst all of this comparison which is not going to end anytime soon, you learn how to take what is unique about you and use it to be noticed, create opportunities and succeed. “Imagine being in a room with 100 other women (or men) who look similar to you. Now imagine that your qualifications and experience don’t matter and that you probably won’t have an opportunity to talk. How do you compete? How do you get the opportunity to ask for the business?” she states. In each instalment, Keli will unveil one of these 7 core skills in her own personalised fashion and guarantees that these skills can be immediately transferred and adapted to your...
