HOW TO USE PODCASTS TO BUILD YOUR BRAND Guest Blog Post By (CastBox FM - China) Podcasting can be a fantastic way to express yourself and build an audience at the same time. Building a strong personal brand with a podcast can be challenging at first but here are a few central themes to get you started. (1) Find The Fields You Are Interested In Your personal interests can be one of these best sources of inspiration here and this is an excellent place to start with your podcast. The main advantage is that you will have a seemingly endless supply of interesting topics to discuss and bounce off. If you are proficient in a particular industry your guidance could be extremely valuable to your audience and this could be terrific starting point. What are your interests? Could you do a podcast about those? (2) Develop Unique Perspectives When you focus on a specific area such as design or skill learning, offering more professional knowledge and experience may help the podcast to flow and for your personality to shine through. This is the a KEY ingredient with a successful podcast Polishing your speaking skills is essential to improve the quality of your finished product, especially when you conduct live interviews with guests. You have need to learn how to come up with questions and responses “ON THE FLY” as they say. (3) Try to Keep Updated With The Hot Topics You don’t have to choose a field that most people would like to listen such as Music, comedy or entertainment, simply follow what you...
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