by Keith Keller | Sep 19, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO USE PODCASTS TO BUILD YOUR BRAND Guest Blog Post By (CastBox FM - China) Podcasting can be a fantastic way to express yourself and build an audience at the same time. Building a strong personal brand with a podcast can be challenging at first but here are a few central themes to get you started. (1) Find The Fields You Are Interested In Your personal interests can be one of these best sources of inspiration here and this is an excellent place to start with your podcast. The main advantage is that you will have a seemingly endless supply of interesting topics to discuss and bounce off. If you are proficient in a particular industry your guidance could be extremely valuable to your audience and this could be terrific starting point. What are your interests? Could you do a podcast about those? (2) Develop Unique Perspectives When you focus on a specific area such as design or skill learning, offering more professional knowledge and experience may help the podcast to flow and for your personality to shine through. This is the a KEY ingredient with a successful podcast Polishing your speaking skills is essential to improve the quality of your finished product, especially when you conduct live interviews with guests. You have need to learn how to come up with questions and responses “ON THE FLY” as they say. (3) Try to Keep Updated With The Hot Topics You don’t have to choose a field that most people would like to listen such as Music, comedy or entertainment, simply follow what you...
by Keith Keller | Aug 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BUILDING MOMENTUM FOR YOUR BRAND The Power Of Podcasting By Guest Blogger By Lara O’Keefe With research pointing to a shift in visual over verbal intelligence, it seems almost counter intuitive that Podcasts have become such a popular platform for sharing and receiving content. Especially when we consider the similarities to traditional radio. Both are primarily verbal forms of communication, and easy to consume with no visuals or hosts in site. So, why the surge in popularity for podcasts when the popularity of radio essentially remains stagnant? Isn’t it pretty much the same thing? Well, as the kids like to say these days, “same, same, but different”. While podcasting has been around for more than a decade, it’s only been in the past few years that it’s really taken off as a preferred media platform. Brilliantly engaging podcasts such as This American Life, Serial, and the ever informative, Smart Passive Income, have certainly helped to increase popularity and listenership, but more important to note is the fact that from a marketing and sales perspective, podcasts are inherently changing the way we do business. WHAT IS A PODCAST? Simply put, podcasts are a digital audio file that can be easily uploaded to the Internet and later downloaded to a device such as an iPhone or tablet. There are a million reasons to use podcasts whether it’s for personal or commercial use, but below are my top five reasons you should be getting in on the podcast game: (1) SIMPLICITY, MY DEAR WATSON One of the best qualities of podcasts is...
