LIVESTREAMING 101: HOW TO GET THE PARTY STARTED Guest Blog Post By Dr. Prash Shanbhag Livestreaming is definitely a trend now ever since the internet has become more and more interactive. As a result, businesses are continuously devising ways to take their content to the next level. Livestreaming is a fantastic way to do this, and also connect with your fanbase at the same time. Just Imagine!! (1) Your favorite celebrity is broadcasting live, from the red carpet at an awards function. (2) You get to watch it, as it happens, and take part in your celebrity’s special day. Musicians, comedians, charities, gamers, and influencers all have been taking advantage of this trend. The best part about Livestreaming is that it can be done from anywhere in the world. This is an article for those new to livestreaming about the basics required to get you started. Taking Your First Steps 1) Understand what you want to achieve and choose the right platform 2) Create awareness and buzz around your streams on social media 3) Think of creative content that helps you interact with your fans and followers 4) Broadcast your livestreams 5) Repurpose your stream content into different formats Livestreaming Equipment What do you really need to start streaming live? A smartphone is all that is required for beginners to start livestreaming. However, if you want to take things up a notch, there is some additional equipment that you’ll need. Choosing The Right Webcam There is now a great selection of webcams available to suit all budgets, the...
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