by Keith Keller | Mar 9, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO BECOME A BETTER BLOGGER Five Great Ideas Here From Guest Blogger Rochelle Melander I love watching talent competition shows like American Idol. I notice that the best performers make singing look easy. Yet I know that many hours of practice support every single note. Because blogging is such an immediate experience, with posts responding to recent events, it appears easier than, say, writing a book. Yet hours of practice, study, writing, and revising makes the best bloggers stand out from the crowd. Here’s how to develop a winning blogging style: (1) Research The Medium Blogs are not periodicals or newspapers. They look different. The articles need to sound different and still offer great content. You need to learn the form instead of trying to squeeze your white paper writing style into a blog post. Know how the best blogs write: first person perspective, shorter posts, the best information at the beginning of the post, valuable content throughout the post, links to other information and blogs, and photos. (2) Sharpen Your Voice Read a few of your posts aloud. Does your unique personality come through in the writing? If not, keep writing and revising until your posts sound like you. Pro tip: people like you and want to read your work both because you have something valuable to say but also because of how you say it. Think about how your unique perspective, including your quirks and pet peeves, comes through in your writing. (3) Create Great Content Blogs need to provide valuable or fun information to the lives of others....
by Keith Keller | Feb 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
GET MORE VISITORS WITH BLOGGING Fantastic Insights From Guest Blogger Karen Repoli When you decide to start a website, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your website noticed on the search engines is not a complex process, but it does take some time and effort. Blogging is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent. (1) Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product (2) Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created (3) Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that...
by Keith Keller | Oct 22, 2015 | GUEST BLOG POSTS: Social Media & SEO
How To Repurpose Your Content (The 3 Rs) Rewriting - Recombining - Reformatting Rewriting Rewriting means taking a piece of content you created and simply rewording it so that it’s original. This was a common method used in the days when massive article publishing led to good traffic from search engines, but simply rewriting content line-for-line is not so effective these days and doesn’t add new value. The search engines have become more sophisticated and they can tell when a new article is just a rewritten old one. So how do you repurpose your article? Add new information and do some editing as you rewrite. Now you produced something that’s truly original. You can update your old articles by adding new, more recent information. Also, instead of rewriting a piece line-by-line, you can reorganize it to make it more original. Recombining Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.” Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details. Reformatting Finally, there’s reformatting. Reformatting means to take a piece of content that’s in one format and turn it into a piece of content...
