by Keith Keller | Oct 20, 2015 | GUEST BLOG POSTS: Social Media & SEO
“P.R.I.S.M” Monetising Your Marketing Guest Blog Post By Ian Cleary PEOPLE You will hear a lot of people saying that the number of fans/followers doesn’t really matter but it actually does! It matters if you are building a relevant audience. If you’ve got a relevant, growing audience of fans/followers it makes sense that you will get more eyeballs on your content which will result in more clicks and more website visits. Our traffic from Twitter increased by over 100% when we implemented tactics for growing our following. The revenue on social comes mainly comes from sales on your website and relationships that turn into sales. You can’t do either without building a relevant audience. If you want to do an analysis of your followers go to analytics. Twitter.com and you’ll see a breakdown similar to the following: To build a good audience you need to be attracting the right type of people with the right type of content. If you have a good profile audience but poor engagement you are providing the wrong type of content. If you get great engagement but you’re attracting the wrong audience you won’t be able to mobilize this audience into action. RELATIONSHIPS Yes, on social you need to be social! You need to share your content and also other people’s content. As you share more of other people’s content they will start sharing yours. As you engage with more people they will engage more with you. This leads to more engagement with your content which leads to more traffic. They are all linked! One good way of building...
by Keith Keller | Aug 6, 2015 | MP3s, Twitter Podcasts
“ENTREE - MAIN COURSE - DESSERT” “Sales Funnels” can bring your Twitter marketing strategy campaign to life. Here’s a quick & handy “HOW TO” guide!! These days, having a strategy behind your every move is absolutely necessary and when it comes to using Twitter as a marketing tool, we’re going to talk about 3 main ideas: Entrée - Something Free Here, you offer your fanbase something that’s completely free as a teaser and a way to build trust. For example, I often use an eBook to do this or a podcast series (much like this one). As for Annemarie, she calls this her irresistible giveaway that helps you to become part of someone else’s world. She uses this freebie to build her email database so that she can communicate with people to alert them to anything else she has to offer. Main Course - Something Small So, your target market has expressed interest in your freebie. It’s time to up the ante slightly with something small and affordable. This product is designed not to be big but to act as a taste test of what’s to come. I’ve used numerous methods to do this over the years including my Get Found TV series where I partnered up with someone else to help people to navigate their way through the online world. Here, Annemarie goes with a three-part webinar training series she knows provides her target market with value. Dessert - Something Fancy Now it’s time for your top-notch offering. Think of flying first class or going to Gold Class at the cinemas. By this point, your...
