by Keith Keller | Apr 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
CAN YOUR POTENTIAL CLIENTS FIND YOU? Another Fantastic Guest Blog Post About SEO From Karen Repoli What a great question to ask yourself!! “Can your potential clients find you?” During a recent client discussion regarding website performance I asked this question and also; “Have you checked the analytics on your site?” The answer was no, so I suggested a quick review of the website statistics to see how this year old site was doing, and how we could increase the conversion rate. After finding out that the bounce rate (people viewing only one page then leaving) was about 80%, and that the audience demographics were totally out of kilter with the business goals, the investigation continued as to “WHY”. The next step was to check out some basics on the site itself. What I found completed the darkening picture. No Meta Descriptions on any page No keywords on any page Not mobile optimized Primary landing page of visitors were on the blog. However, blog posting was inconsistent and sporadic. Branding that was not consistent with what the business actually did. This resulted in the demographics of visitors being totally off. Obviously the site owner needed some work done. Most of these items could be taken care of pretty quickly because he already had his researched keywords (they just had not been entered by the website designer) while the blog and branding would take more time. However, if you are at the starting line and haven’t even made your list of keywords, here are three free tools that can get you started. Google AdWords Google Adwords may...
by Keith Keller | Sep 17, 2015 | GUEST BLOG POSTS: Social Media & SEO
SEO BASICS EXPLAINED (The Podcast) SEO is the process of making your product or service come to the attention of your potential customers. Social Media is one of the various steps used in SEO to achieve this. Each action step gets you closer to a complete process. The best analogy for this is each step or rung of SEO takes us higher, to get to the top of the ladder or reach our goal. Social media is one of the rungs on the proverbial ladder. Social Media is an amazingly fun tool and when used correctly can be an effective tool as well. What do I mean? Every time you create a blog post, or update a page on your website you should be sharing your information or content with others. The sharing process is through social media. How Is My Content Shared On Social Media There are a variety of ways to share your blog post and pages on social media.You have bookmarking sites, as well as more traditional social media such as Facebook or Twitter. You can also “ping” your blog posts as well. WordPress built websites have this particular feature built right in. The easiest way of course is by clicking on your “share buttons” and sharing. The more places around the web that acknowledge your content lets the search engines know that there is some pretty dang good content on that page. The search engines will look over your website (including the human reviewers as well) and confirm that you have great content by putting you right in the face of the people searching for...
