CAN YOUR POTENTIAL CLIENTS FIND YOU?
Another Fantastic Guest Blog Post About SEO From Karen Repoli
What a great question to ask yourself!!
“Can your potential clients find you?”
During a recent client discussion regarding website performance I asked this question and also;
“Have you checked the analytics on your site?”
The answer was no, so I suggested a quick review of the website statistics to see how this year old site was doing, and how we could increase the conversion rate.
After finding out that the bounce rate (people viewing only one page then leaving) was about 80%, and that the audience demographics were totally out of kilter with the business goals, the investigation continued as to “WHY”.
The next step was to check out some basics on the site itself. What I found completed the darkening picture.
- No Meta Descriptions on any page
- No keywords on any page
- Not mobile optimized
- Primary landing page of visitors were on the blog. However, blog posting was inconsistent and sporadic.
- Branding that was not consistent with what the business actually did. This resulted in the demographics of visitors being totally off.
Obviously the site owner needed some work done. Most of these items could be taken care of pretty quickly because he already had his researched keywords (they just had not been entered by the website designer) while the blog and branding would take more time.
However, if you are at the starting line and haven’t even made your list of keywords, here are three free tools that can get you started.
Google Adwords may not be what you typically think of for keyword research. But marketers can use AdWords to discover keywords for every niche. It’s simple and free to get started:
- Open an Adwords account
- Click on the TOOLs tab
- Click on Keyword planner
With an easy-to-use interface and quick results, marketers can search for related keywords and even email themselves their keyword results for later viewing. Very simple to use. Just browse to their site and enter your keyword into the search box.
SEO book’s free keyword tools delivers suggestions based on global search queries on Google, Bing and Yahoo. Enter your keyword in the search box and you will receive numbers for Monthly Searches, Daily Searches, Google/Bing/Yahoo Searches as well as Cost per Click and Monthly value.
You can also use their Keyword List Generator to get a comprehensive list of targeted keywords.
Once you have your keywords list, create your meta descriptions and get them installed on your website. These are two critical elements that enable search engines to find you.
Please share your favourite SEO tools in the comments here, we are always eager to try new sites and keep this knowledge moving.
Meet Karen Repoli
Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified.
Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world.
She is the author of How To Create, Publish and Sell Your eBook as well as several ebooks including The Nuts and Bolts Series. This series includes books on Coaching Management, SEO, Social Media and Webinar Management. These manuals provide entrepreneurs with the practical tools they need to grow their business. Also, she is the Charleston Internet Business Examiner on Examiner.com. Examiner.com is a top 100 website, reaching over 37 million unique visitors a month.
The Nuts & Bolts of Search Engine Optimization
ADDITIONAL RESOURCES YOU MAY ENJOY
SPRING INTO SOCIAL MEDIA (Podcast Series)
OVER 30 MORE FREE PODCASTS HERE!!