by Keith Keller | Jul 5, 2019 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...
by Keith Keller | Nov 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND? Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand. It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts. What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016 My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations. Snapchat Was Totally Foreign Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
by Keith Keller | Jul 7, 2016 | GUEST BLOG POSTS: Social Media & SEO
IS SNAPCHAT GOOD FOR BUSINESS? A New User Review By Stephanie Miles Not too long ago I was contacted by a headhunter in regards to a possible position with a start-up firm in Naples, Italy in the field of social media. Ever since I was introduced to MySpace by a co-worker/friend many years ago I fell in love with using Social Media and often tried out new platforms before the mainstream took notice. Do you remember MySpace? It was that online place we all hung out on before I saw everyone do the big migration to Facebook. You know the one, it was fun because we could post funny videos and music playlists to our wall and decorate it however we wanted. It was like creating mix tapes of our favorite music for our friends and when we put up Pink Floyd and Prince posters on our bedroom walls. Us girls would cut out our heart-throb movie star images from Tiger Beat back in the 80s and use tacky stick to adhere them to the ceiling over our bed. I believe the boys simply hid catalogues with their favourite models under their mattresses. But then in 2008 something happened. Everyone decided Facebook was the best way to go and over the course of a few months I sat back and watched all of my USA friends join my international and traveling friends on Facebook. The interface was clean and uncluttered with less upload time. We could get right to the point of knowing what our friends were up to and there were no ads. Fast forward about 9...
by Keith Keller | Jun 15, 2016 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
SOCIAL MEDIA SHOWCASE Some Highlights By Guest Blogger Courtney Crawford www.QueenstownToKaikoura.com PERCEPTIONS BEFORE THE CONFERENCE Growing up in the 21st Century, I never really gave much thought to the sudden adaptation to new technology as it went from brick phone used solely for ringing landlines and any other “mobile” phones… at best, texting and the snake game became available. To the modern day technology like the go-pro, the Samsung S7, the I-phone 5S and software apps that can be used on computers and mobile phones. Technology constantly seems to change from a monthly to a yearly basis on a variety forms of hardware and software. The onslaught of what is available can almost seem to be overwhelming. And because of this, it has become the social norm to take each change in stride as it occurs and adopt it to how we use the technology without giving much thought in how we can strategically use social media for the sake of innovation and reaching out to other communities or organisations. There seems to be a broad general understanding of the purpose behind Facebook, Instagram, twitter, YouTube, and snapchat as we have been left to figure out how the technology and social media operates on our own. Even with the curiosity of learning how to use all of the new technology and social media platforms; they have been designed to allow users to embrace it to meet the user’s needs and interests. As a result of this, users such as myself, have ended up using Facebook, twitter and Instagram as a form of personal gallery to share our...
