by Keith Keller | May 2, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAKING SENSE OF BIG DATA Guest Blog Post By Mike Segveld www.MikeSegveld.nl Data is something that we simply can’t afford to ignore!! This blog post will show you the value of data, some of the future trends as well as showing you how to use your data to create a meaningful marketing plan for your business. Can It Be Automated? There is much automated nowadays, but can you automate the entire process of data (collection, reporting and concluding) or is there always a need for human skill? There is a trend that more things are being automated. This is because there are more opportunities to automate things. For example, behavioural targeting, finding certain behaviours on your site and respond with specific content, is also more and more automated. Just as the predictive side of analytics (the understanding of datasets and predict the value there from. This is because there are more opportunities to automate things. Data-driven is a very important component in everything you do, but it will be never the only component. The data can tell you what happens, but eventually you have to decide how you are going to anticipate. This is where creativity needed. It is important that you are going to formulate some hypotheses, test it and validate it with the data. Automating won’t let the human aspect disappear, but it move the human work. For example; The algorithms (that collect and make conclusions based on the data) have to be written. This is what the humans will do in future. The mainstream things will be automated faster, but the human...
by Keith Keller | Oct 12, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
SOCIAL MEDIA AUTOMATION MADE EASY In this episode Keith Keller interviews Adel de Meyer, Hootsuite trainer & Social Media automation specialist, about how to make your marketing easier. Download Adel’s free eBook here: http://adeldemeyer.com/social-media-automation-ebook Tools Discussed In The Podcast: Buffer BufferApp.com Hootsuite Hootsuite.com Zapier Zapier.com IFTTT ifttt.com/recipes Twitonomy Twitonomy.com Contact Adel @ The Following Sites: LINKEDIN au.linkedin.com/in/adeldemeyer/ TWITTER twitter.com/Adeldmeyer GOOGLE PLUS plus.google.com/u/1/+AdeldeMeyerGoogle FACEBOOK www.facebook.com/adeldmeyer More Great Podcasts Available Here: GlobalSocialMediaRadio.com SOCIAL MEDIA AUTOMATION MADE EASY Automation Should Not Replace Humans In Social Media Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful - even necessary - element of their overall social presence, others see it as counter intuitive, going against the very foundations on which social media is built. It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilise the benefits of automation without turning your profiles over to the robots. And here’s the thing – in a world of ever-multiplying social media platforms and content options, putting in the hours required to build and maintain a productive social media presence can pose a major challenge. A recent survey by Social Media Examiner found that 41% of marketers are spending 11 hours or more weekly on social media, time that many business owners simply don’t have. And even more relevant - what if you’re simply not able to be online at the peak times at which your audience is? You have to run your business, there are hundreds of other tasks demanding your...
