by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Aug 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BUILDING MOMENTUM FOR YOUR BRAND The Power Of Podcasting By Guest Blogger By Lara O’Keefe With research pointing to a shift in visual over verbal intelligence, it seems almost counter intuitive that Podcasts have become such a popular platform for sharing and receiving content. Especially when we consider the similarities to traditional radio. Both are primarily verbal forms of communication, and easy to consume with no visuals or hosts in site. So, why the surge in popularity for podcasts when the popularity of radio essentially remains stagnant? Isn’t it pretty much the same thing? Well, as the kids like to say these days, “same, same, but different”. While podcasting has been around for more than a decade, it’s only been in the past few years that it’s really taken off as a preferred media platform. Brilliantly engaging podcasts such as This American Life, Serial, and the ever informative, Smart Passive Income, have certainly helped to increase popularity and listenership, but more important to note is the fact that from a marketing and sales perspective, podcasts are inherently changing the way we do business. WHAT IS A PODCAST? Simply put, podcasts are a digital audio file that can be easily uploaded to the Internet and later downloaded to a device such as an iPhone or tablet. There are a million reasons to use podcasts whether it’s for personal or commercial use, but below are my top five reasons you should be getting in on the podcast game: (1) SIMPLICITY, MY DEAR WATSON One of the best qualities of podcasts is...
