by Keith Keller | Jan 17, 2018 | GUEST BLOG POSTS: Social Media & SEO
10 ACTIONABLE STEPS TO IMPROVE YOUR TWITTER ENGAGEMENT A Guest Blog Post By Pankaj Narang Twitter can be used to create brand awareness, gain more leads, perform competitive analysis, and so much more. If you wish to learn how to use Twitter for marketing, then you need to have a solid plan for what to tweet about.. With the latest update regarding the 280-character limit on tweets, it has become easier than ever for marketers to come up with more engaging content. While having an appealing cover image or an optimized description will certainly help you gain brownie points on Twitter, you won’t be able to perform an outstanding Twitter marketing without working on your content. To help you draft better tweets, I have come up with this comprehensive post. Simply focus on these expert suggestions and draft winning tweets for your brand. (1) Make Your Tweets More Visually Appealing Almost every market knows that the retention rate of visual content is more than plain text. This is one of the main reasons why video and GIF-based content has grown over 220 times on Twitter. Therefore, to start with, you should unravel the art of video marketing on Twitter. By including photos, small clips, or GIFs in your tweets, you would certainly be able to convey more and get your audience’s attention instantly. Here are some proven statistics to provide how important visual content has become. On average, pictures get a 35% boost for retweets The inclusion of videos provide a boost of 28%...
by Keith Keller | Sep 27, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY SOCIAL MEDIA ENGAGEMENT IS THE DOORWAY TO SUCCESS Guest blogger Simon Zaku examines Social Media engagement in detail here and explains how you can improve your success rate with a few simple techniques. I have a quick question for you… Have you ever thought about whether you should focus your strengths on getting more traffic or getting more engagements? I bet every brand on Twitter (or social media in general) has in one way or the other thought about that. Maybe you’ve even seen or come across a few articles on this idea, just like this one. It’s an important question to ask because 24% of all companies surveyed don’t have a social media strategy. Anyway, the short answer to this little debate is: Engagement Wins Everytime!! So, in this post I’m going to prove to you why your brand could really benefit by focusing on engagement. …. and why that is so much better than simply counting the number of people that come to your website or blog. So Why Should You Focus On Engagement? It sure feels like most brands are just counting traffic as a yardstick for measuring the success of their lead generation efforts. However, in reality, the reverse is actually the case. In a recent research, Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. ‘Increasing audience engagement’ emerged first with 64% of the votes. Therefore, with so many brands wanting to increase audience engagement, you might be forgiven for asking the following questions (Q) Why...
by Keith Keller | May 28, 2015 | Coaching, Twitter Podcasts
MY FAVOURITE BRANDS ON TWITTER While working with Laura Waage during one of our recent sessions she gave me homework: Name My Top 25 Brands On Twitter!! Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands. Why? Because we’re talking about social media here: Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back. You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff) Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”. I am “The Twitter Dude” afterall so of course that gives me a buzz! There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list: (1) MUSIC Britney Spears Twitter Handle: @BritneySpears Followers: 42M Following: 400K Following Back? YES Almost 42 MILLION follow now!! Has taken the time to follow (almost) 400 THOUSAND back Who’s tuning in...
