MY FAVOURITE BRANDS ON TWITTER
While working with Laura Waage during one of our recent sessions she gave me homework:
Name My Top 25 Brands On Twitter!!
Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands.
Why? Because we’re talking about social media here:
Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back.
You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff)
Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”.
I am “The Twitter Dude” afterall so of course that gives me a buzz!
There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list:
(1) MUSIC
Britney Spears
Twitter Handle: @BritneySpears
Followers: 42M Following: 400K Following Back?
YES Almost 42 MILLION follow now!!
Has taken the time to follow (almost) 400 THOUSAND back
Who’s tuning in tonight? ???? #PrettyGirlsonBBMAs on ABC at 8/7c! @OfficialBBMAs pic.twitter.com/jw7asoDoXu
— Britney Spears (@britneyspears) May 17, 2015
MTV
Twitter Handle: @MTV
Followers: 12.2M Following: 31.8K
Are they Following me back? YES
Hashtags to Follow: #MTVfirst
Why I love them: Interesting Feed!! Great mix of content and humour
Listen to the #MTVFirst + @ReesesPBCups premiere of @jasonderulo‘s “Pull Up” at http://t.co/A8H5QiLUeL pic.twitter.com/hAHSlWkNRd — MTV (@MTV) May 27, 2015
Grumpy Cat is getting her own comic book: http://t.co/TQ1jye8HxG pic.twitter.com/CJgRyMw9I0
— MTV (@MTV) May 27, 2015
FOO FIGHTERS
Twitter Handle: @FooFighters
Followers: 2.08M Following: 15K
Are they Following me back? YES
Why I love them: Great mix of music news and retweets for others!!
Manchester, you guys were INCREDIBLE. Thanks to YOU, @goddamntheband, @teenagefanclub & Frankie for a killer night. pic.twitter.com/DWv1zwpN3e — Foo Fighters (@foofighters) May 28, 2015
GIBSON GUITARS
Twitter Handle: @GibsonGuitar
Followers: 1M
Following: 126K
Are they Following me back? YES
Why I love them: Great tweets about guitars - What’s not to love?
Rave reviews for the ES-335 Satin from #GibsonMemphis (“excellent-sounding & highly playable”) http://t.co/k3Fkygbyxm pic.twitter.com/jkan6Ec5t6
— Gibson Guitar (@gibsonguitar) May 22, 2015
VEVO
Twitter Handle: @Vevo
Followers: 3.4M
Following: 3.75
Are they Following me back? Not yet
Hashtags to Follow: #VevoLIFT
Why I love them: Awesome initiative to support new artists with the above hashtag.
“If I’m not living my life I’m not feeling stimulated enough to create.” - @RynWeaver http://t.co/5HwyQAfNI8 #VevoLIFT
— Vevo (@Vevo) May 27, 2015
(2) TRAVEL & TOURISM
VIRGIN AMERICA
Twitter Handle: @VirginAmerica
Followers: 80K
Following: 798K
Are they Following me back? YES
Why I love them: Their creative use of images is very compelling
We’ll never forget the first time we flew by. Happy 78th Anniversary! What’s your first #GoldenGateBridge memory? pic.twitter.com/wrlNAJnA6r
— Virgin America (@VirginAmerica) May 27, 2015
SOUTH WEST AIR
Twitter Handle: @SouthWestAir
Followers: 1.86M Following: 25.3K
Are they Following me back? Not yet
Hashtags To Follow: #HelpTheHelpers
Why I love them: Fantastic “SOCIAL GOOD” campaign here!!
#HelpTheHelpers We’re matching donations up to $10k for each of these great organizations: http://t.co/4spmBdz3Ay pic.twitter.com/2FHCohHqUE — Southwest Airlines (@SouthwestAir) May 28, 2015
DELTA
Twitter Handle: @Delta
Followers: 976K Following: 1,102
Are they Following me back? Not yet
Hashtags To Follow: #DeltaGreaterGood
Why I love them: Another great example of “SOCIAL GOOD” in action!!
We partnered with @kaboom to build a playground at the Woodbridge Community Youth Center in #DTW. #DeltaGreaterGood pic.twitter.com/TPkFFmF4jJ — Delta (@Delta) May 30, 2015
AIR NEW ZEALAND
Twitter Handle: @FlyAirNZ
Followers: 362K
Following: 23.2K
Are they Following me back? Not yet
Hashtags to Follow: #AirNZShareMe
Why I love them: Great imagery geared towards enticing people to visit New Zealand.
Spectacular picture captured by Whitney on her way back to Wellington. #AirNZShareMe pic.twitter.com/vSUPSx3PaF
— Air New Zealand (@FlyAirNZ) May 20, 2015
SINGAPORE AIRLINES
Twitter Handle: @SingaporeAir
Followers: 262K Following: 162
Are they Following me back? Not yet
Why I love them: Their use of “BRANDED PHOTOS” photos is incredibly clever & so effective.
#LakeMcKenzie is known for being one of the purest lakes around! Swim in this clear lake, like @KalpanaSunder did! pic.twitter.com/AOZBI7wKq6 — Singapore Airlines (@SingaporeAir) June 1, 2015
Soaking in a thermal bath – 1 of 5 things you must do in #Budapest: http://t.co/YLjRqTQRM3 by #SilverKrisMag pic.twitter.com/j0tegh0kPy
— Singapore Airlines (@SingaporeAir) May 30, 2015
(3) FOOD & BEVERAGE
Whole Foods Market
Twitter handle: @WholeFoods
Followers: 4.08M
Following: 538K
Are they Following me back? YES
Why I love them: Look at that use of video (thanks to the Homemade & Healthy) together with hashtagging. Pure genius!
Pepsi
Twitter handle: @Pepsi
Followers: 2.84M
Following: 43K
Are they Following me back? YES
Hashtags to Follow: #OutoftheBlue
Why I love them: Prizes combined with cool campaigns – Enough said! As for the visual – So hipster!
Subway
Twitter handle: @Subway
Followers: 2.21M
Following: 33.5K
Are they Following me back? YES
Why I love them: Subway’s feed is just so visual. We all eat sandwiches but this team has gone out of their way to make ‘boring’ sandwiches funky and hip.
Starbucks
Twitter handle: @Starbucks
Followers: 7.69M
Following: 101K
Are they Following me back? Not yet
Why I love them: Who isn’t a coffee lover? Well this very visual news feed adds a fun element to coffee. And who hasn’t doodled on their notepad before?
Pizza Hut
Twitter handle: @pizzahut
Followers: 1.1M
Following: 85.1K
Are they Following me back? Not yet
Hashtags to Follow: #AllDressedWithPizzaToGo
Why I love them: Talk about adding lifestyle into pizza, a fairly ‘usual’ takeaway option for most people. It’s all a bit of fun!
(4) LIFESTYLE & ENTERTAINMENT
Rolling Stone
Twitter handle: @RollingStone
Followers: 4.46M
Following: 259
Are they Following me back? Not yet
Why I love them: They’re the ‘go-to’ Twitter page when it comes to all things music.
Sony
Twitter handle: @Sony
Followers: 3.49M
Following: 1,120
Are they Following me back? Not yet
Why I love them: There’s a fantastic mix of music and technology news here.
Converse
Twitter handle: @Converse
Followers: 872K
Following: 302
Are they Following me back? Not yet
Hashtag to Follow: #ChuckTaylor
Why I love them: We’re spoilt for choice by Converse in terms of cool quotes and pictures of shoes (for those who love their footwear).
Levis
Twitter handle: @Levis
Followers: 683K
Following: 350
Are they Following me back? Not yet
Hashtag to Follow: #LiveinLevis
Why I love them: Very cool pictures with a pair of jeans the focus in almost every image.
Gap
Twitter handle : @Gap
Followers: 617K
Following: 1,581
Are they Following me back? Not yet
Hashtag to Follow: #Gapisms
Why I love them: Packs a heap of awesome quotes.
(5) TECHNOLOGY
IBM
Twitter handle: @IBM
Followers: 193K
Following: 6,604
Are they Following me back? YES
Why I love them: The Tweets here aren’t just informational, the brains behind this page have made it compelling too.
Samsung Mobile
Twitter handle: @SamsungMobile
Followers: 10.6M
Following: 421
Are they Following me back? Not yet
Why I love them: Simple: Fantastic imagery!
Twitter handle: @Google
Followers: 11M
Following: 443
Are they Following me back? Not yet
Why I love them: Look at that feed – It’s very visual and animated!
Microsoft
Twitter handle: @Microsoft
Followers: 6.48M
Following: 1,331
Are they Following me back? Not yet
Why I love them: Although it is largely news based, the visuals definitely suck you in!
HP
Twitter handle: @HP
Followers: 895K
Following: 2,583
Are they Following me back? Not yet
Why I love them: The visuals may be techy, but they do appeal to the common consumer.
As I mentioned, this post is largely a recap of ‘where things were’ back when Laura gave me this assignment.
As she says in the podcast (have a listen below), if you’re a small business, it can be hard to create a big event.
But what’s stopping you from tapping into what others are doing and putting your own spin on it all?
Remember, great content attracts eyeballs and that’ll lead you on the right path to being able to monetize your feed in the longer term.
CLEAR EYE FOR THE FUZZY GUY
(( The Complete Series ))
SOME ADDITIONAL RESOURCES
www.KeithKeller.com.au
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