by Keith Keller | Oct 17, 2016 | GUEST BLOG POSTS: Social Media & SEO
AMPLIFY YOUR ENGAGEMENT WITH VISUAL CONTENT A Guest Blog Post By Pierre de Braux (Image Source: Comedy Wildlife Photo – Julian Radd) These days, people are more easily distracted, thanks to the advances we’ve made in media distribution. As a matter of fact, our attention spans are shorter than that of a goldfish. According to a study conducted by Microsoft, the human attention span fell from an average of 12 seconds in the year 2000 to 8 seconds last 2015. This helps put things into perspective considering the fact that Goldfish have an average attention span of about 9 seconds. If you’re making use of content marketing, you should take this into consideration. In the past, words were enough to keep audiences engaged, but we’ve become more demanding since then. Content marketers now need to experiment different types of media to encourage interaction. Holding the attention of your audience in the digital world is difficult. Most marketers struggle to keep people on their website. Our shorter attention spans have led to increased bounce rates and decreased time spent on individual pages. So, how do we capture the attention of our target audiences? This is where visual content comes in pretty handy. The Importance of Visual Content 1. Humans Are Visual Creatures It’s should come as no surprise to learn that humans are highly visual creatures. Our eyes can process visuals 60,000 times faster than text. What’s more is that 90% of the information transmitted to the brain is visual, with only 10% used for the other four senses. A compelling argument for businesses is that people remember 80% of...
by Keith Keller | Dec 30, 2015 | GUEST BLOG POSTS: Social Media & SEO
VISUAL MARKETING 101 Guest Blog Post By Preston Odenbrett Many marketing people have heard the term “Visual Marketing” - but what does that really mean? I believe being in the Travel & Tourism industry that it means a great way to communicate the value of travel destinations to a global on-line audience and this could well be the “Hot Button” for tourism growth. Images have always been a great way to evoke emotion, here’s a brief history. The Camera: A Great Way To Tell Your Travel Stories!! By the 1800’s the camera was well and truly in the public consciousness and it was such a fantastic way to capture images that people could share with friends & family. Colour photography was introduced much later, we had quite sophisticated cameras by the 1970’s that would allow the user to take a picture and it would actually create the picture for you instantly. Remember the Polaroid camera? This was the rage for quite some time and travel and tourism operators took advantage of this technology to be able to share photos of their locations. I remember seeing this a lot back in the 70’s and 80’s when we went on a family vacation to a resort in Northern Minnesota. Many people would capture the fish they caught and post at the resort where we stayed in the lobby or fish house, along with of course the size, date of when the got caught along with the owners face as well. This I believe was the step in the right direction especially for fisherman as it created a dream scenario for the...
