HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018 Content Creation Versus Content Curation (Video) The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals. The value of aggregating & curating content (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
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