by Keith Keller | May 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT IS YOUR UNIQUE FLAVOUR? Guest Blog Post By Sharni-Marie Barney Your business is as unique as you are. You created it. You transformed it. It evolved out of your own ideas, and the energy of the team of people who work for you. Your customer service has its own unique personality. Your product range is a reflection of your own perspectives and tastes. The creation of your new application has developed from a seed concept that was birthed from your own life journey, your frustration, your conversations and the extent of your knowledge of the world around you. No one else has walked in your shoes. What you bring to the table, only you can. It doesn’t matter if there are 300 other companies who claim to offer what you do – they won’t be doing it the way you do. Feeling good? You should be. But here’s the kicker: No body cares about YOUR business While you are wrapped up in the world of your own creation, the rest of society is buzzing around you in their own little worlds and they haven’t noticed you at all. To them, you are just another business. Another shop front. Another web application. And therein lies the great divide. The big disconnect. The only time they will come mildly close to caring about your business is when they want something from you. Human Nature & The Buying Process There are two aspects of human nature that you should be very aware of at this point. (1) Humans are inherently lazy. Our first response to a need...
by Keith Keller | Nov 4, 2015 | GUEST BLOG POSTS: Social Media & SEO
HOW DO YOU STAND OUT FROM THE CROWD? Thinking “OUTSIDE THE BOX” About Marketing Guest Blog Post By Aroa Vargas (@AtreveteconelMK) When we are talking about thinking out of the box, we are talking about a metaphor that means to think differently. It means approaching problems in new, innovative ways; conceptualizing problems differently; and understanding your position in a way you’d never thought of before. The easiest way to understand what means think outside the box is think different. If we continue doing the same that we always do, we are not thinking outside the box, if not inside. How to do it? As somebody says, “you think outside the box when you’re removing yourself from any and all preconceived notions or ideas about how it has been done before” Brainstorm, re-conceptualize the problem, daydream, pay attention to other’s people ideas or even give yourself some basic parameters may help you to think outside the box. Something that also inspires me to talk to you about this was the talk by Giovanni Corazza at TedxRoma: How to get out of the box and generate ideas. In this talk, Giovanni Corazza tells us why we need to go out of the box, how do we get out of the box, when is a good idea to think out of the box and much much more. “Going out of the box is no longer a luxury, it is a necessity for us & our dignity as human beings” How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason, I decided to study...
