“TWEET IN TWENTY MINUTE CHUNKS” MAKING TWITTER DOABLE!! Twitter really is as an AMAZING marketing tool and it doesn’t have to suck up huge amounts of your time. I advise people to “TWEET IN TWENTY MINUTE CHUNKS”. If you can’t squeeze those chunks into one day (ideally, you should be spending an hour each day on Twitter), break them up over the coarse of one day or three days. Adapt the following solution to whatever suits you and you won’t look back. It’s all very VERY easy. (1) Thank people who have followed and/or retweeted you This falls into my social media 101 guide. Check who’s taken the time to follow and retweet you since the last time you jumped on. From there, thank them with a direct message or however you’d like to and follow them back. I tend to cherry pick from the list so I’ll focus on the people related to what I do. Think of a networking event: what’s more useful? Running around a room and handing 1000 business cards quickly to everyone within your reach. Or, making the time to make a few solid connections and working on the relationships with the most potential? Remember, Twitter is all about engagement. If your mobile or home phone rang, what would you do? You’d pick it up… social media is no different. Ignoring people isn’t likely to get you any brownie points. (2) Actively follow cool people Now when I say this, I mean actively follow people who haven’t yet followed you back. While you might think you’re the star...
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