by Keith Keller | Jul 8, 2013 | Coaching, Social Media Audios
Australia’s Top Experts In Online Business Secrets of Aussie Online Entrepreneurs – Guest Show Reel (2013) Secrets of Aussie Online Entrepreneurs - Guest Show Reel http://t.co/sxEnh9W78n #Aussie #TV #AussiesOnline @OzBizSecrets @Twylah — Keith Keller (@KeithKeller) September 21, 2013 Bernadette Schwerdt Host of “Secrets of Aussie Online Entrepreneurs” SECRETS OF AUSSIE ONLINE ENTREPRENEURS http://t.co/AEeHWeGcip #AussiesOnline @OzBizSecrets Hosted By Bernadette Schwerdt @CopySchool — Keith Keller (@KeithKeller) September 13, 2013 Aussie Online Entrepreneurs Pozible Campaign http://TinyURL.com/OzBizSecrets “TWITTER TIPS 4 BUSINESS” SOME RESOURCES TO GET YOU STARTED www.TwitterTips4Business.com TWITTER IS THE INFORMATION NETWORK http://bit.ly/Twitter4Info TWITTER IS THE INFORMATION NETWORK http://t.co/XB2z7dZPWP (2 Minute Intro To Twitter) #TwitterTips4Business #Twitter #Tips #Video — Keith Keller (@KeithKeller) September 15, 2013 “HOW TO” Crack The Twitter Code & “GO GLOBAL” http://bit.ly/GlobalTweets CRACK THE TWITTER CODE (BEHIND THE SCENES) “Secrets of Aussie Online Entrepreneurs” #AussiesOnline http://t.co/gFFJxAhKNj (Behind The Scenes) #Aussie #TV @OzBizSecrets — Keith Keller (@KeithKeller) September 20, 2013 (1) Sharing Is Better Than Chocolate In the social media space and in Twitter in particular, you really need to get your head around this idea of sharing first and being a resource for others. This is very, very important if you want to gain the trust of your tribe, your followers. So you really need to understand that social media, that Twitter in particular, is about sharing. Sharing first then building trust then moving it forward. (2) The 80-20 Rule It’s not all about you. In part 1, we talked about the importance of sharing and now I’d like to share with you a bit of a formula for that, the 80-20 rule. So if...
by Keith Keller | Jun 22, 2013 | Coaching
VIDEOS - TWITTER CHATS - WEBINARS 1. THE VIDEOS www.TwitterTips4Business.com “TWITTER TIPS 4 BUSINESS” (New Video Series) http://t.co/KR3NYLFIp3 #Twitter 4 #Business @JanetBeckers #TwitterTips4Business — Keith Keller (@KeithKeller) July 30, 2013 2. THE TWITTER CHATS (#TwitterTips4Business) www.Twubs.com/TwitterTips4Business ARE YOU TWUBBING WITH US? http://t.co/47RXLGpyUj #TwitterTips4Business @JanetBeckers TWITTER TIPS 4 BUSINESS - Twitter Chats @Twubs — Keith Keller (@KeithKeller) August 4, 2013 How to Use Twitter Chats & Twubs (Excellent Intro Video) 3. THE WEBINARS http://TinyURL.com/TwitterTipsWebinar “HOW TO” Build Your List With Twitter http://t.co/tiVLvQJFJi #TwitterTips4Business #TipsFromTheTwitterverse Free Webinar @JanetBeckers — Keith Keller (@KeithKeller) August 26, 2013 TWITTER TIPS 4 BUSINESS (The Whole Shebang) http://t.co/WIAYoZ69i3 @JanetBeckers #TwitterTips4Business #TipsFromTheTwitterverse — Keith Keller (@KeithKeller) August 26,...
by Keith Keller | May 31, 2012 | Social Media Articles
This is Part 10 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business “HOW TO” Use Twitter 4 Marketing & Branding http://t.co/TGoshHLOmo #TwitterTips4Business #Twitter #Tips #Marketing #Branding — Keith Keller (@KeithKeller) August 19, 2013 Here are just a few examples of how you can use Twitter for marketing. 1. Use Twitter to drive people to your company’s website. Tweet about interesting resources you‘ve posted on your blog or website. Have you recently published an ebook or recorded a webinar that people can download for free? Tweet about it, linking back to the landing page to download it from your website. If the content on your site is truly remarkable, people may start tweeting about it on their own and sharing your resources to their followers on Twitter. 2. Monitor your brand on Twitter. Using the aforementioned Twitter Search tool (http://search.twitter.com), you can search and track what people are tweeting about your company, products, competitors, or any other news or trends in your industry. Set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, let them know! 3. Use the Twitter “Favorites” feature as a list of company testimonials. When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to “Favvorite” the tweet. When you click the little star that appears, it turns yellow, and that tweet gets added to your “Favorites” tab. As you track what people are saying about your company in...
by Keith Keller | Feb 12, 2012 | Social Media Articles
“HOW TO” (eBook) Twitter for Business: An Introductory Guide This is Part 1 of a 10 part blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business The majority of today‘s “traditional” marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio, and TV advertisements. For lead generation, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, by using tools like TIVO/DVR, email spam-blockers, and caller ID, now consumers can easily block messages they don‘t want. People are in more control over how they consume media and what messages they care to hear. But don‘t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. It‘s just that these days, they want to find this information on their own, most often by using the internet to conduct research and make better educated decisions about their purchases. For example, someone might peruse the blogosphere to find out about others‘ first-hand experiences with a particular product or service. Maybe that person will also search for reviews online or engage with others in social media to learn about other views and opinions. This changing nature of consumers‘ shopping habits means that instead of continuing to push marketing messages out, effective marketers must adapt to consumers‘ new behavior by creating marketing campaigns that pull people in to their business. This strategy is called inbound marketing. Inbound marketers offer useful information, tools, and resources to attract people to their business and its website, while...