“HOW TO” Use Twitter 4 Marketing & Branding

“HOW TO” Use Twitter 4 Marketing & Branding

This is Part 10 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide”    http://bit.ly/HubSpotTwitter4Business   “HOW TO” Use Twitter 4 Marketing & Branding http://t.co/TGoshHLOmo #TwitterTips4Business #Twitter #Tips #Marketing #Branding — Keith Keller (@KeithKeller) August 19, 2013    Here are just a few examples of how you can use Twitter for marketing.   1. Use Twitter to drive people to your company’s website. Tweet about interesting resources you‘ve posted on your blog or website. Have you recently published an ebook or recorded a webinar that people can download for free? Tweet about it, linking back to the landing page to download it from your website. If the content on your site is truly remarkable, people may start tweeting about it on their own and sharing your resources to their followers on Twitter. 2. Monitor your brand on Twitter. Using the aforementioned Twitter Search tool (http://search.twitter.com), you can search and track what people are tweeting about your company, products, competitors, or any other news or trends in your industry. Set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, let them know! 3. Use the Twitter “Favorites” feature as a list of company testimonials. When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to “Favvorite” the tweet. When you click the little star that appears, it turns yellow, and that tweet gets added to your “Favorites”  tab. As you track what people are saying about your company in...
Using Twitter For Business (Part 1)

Using Twitter For Business (Part 1)

“HOW TO” (eBook) Twitter for Business: An Introductory Guide  This is Part 1 of a 10 part blog series featuring Hubspot’s AWESOME eBook  “Using Twitter for Business: An Introductory Guide”   http://bit.ly/HubSpotTwitter4Business     The majority of today‘s “traditional” marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio, and TV advertisements. For lead generation, they use direct mail, cold calls, and email blasts. While these methods may have worked in the past, by using tools like TIVO/DVR, email spam-blockers, and caller ID, now consumers can easily block messages they don‘t want. People are in more control over how they consume media and what messages they care to hear. But don‘t worry — all is not lost! Consumers still want to learn about the best products and services for their needs. It‘s just that these days, they want to find this information on their own, most often by using the internet to conduct research and make better educated decisions about their purchases. For example, someone might peruse the blogosphere to find out about others‘ first-hand experiences with a particular product or service. Maybe that person will also search for reviews online or engage with others in social media to learn about other views and opinions. This changing nature of consumers‘ shopping habits means that instead of continuing to push marketing messages out, effective marketers must adapt to consumers‘ new behavior by creating marketing campaigns that pull people in to their business. This strategy is called inbound marketing. Inbound marketers offer useful information, tools, and resources to attract people to their business and its website, while...