by Keith Keller | Jan 13, 2020 | GUEST BLOG POSTS: Social Media & SEO
USING SOCIAL INFLUENCE FOR SOCIAL GOOD Creating a better world through your followers. A Guest Blog By Christina Garnett Influencer marketing is more than just posed content with products and showcasing wealth that you may or may not have. It’s become a hot topic for marketers and brands, with many influencers seen as sell-outs or the next big star. It can and should be so much more. What if you could leverage your follower count to do more? What if you could turn influence into positive change? It also answers one very important question facing brands and marketers today: What Is Social ROI? With brands still focused on vanity metrics, it can be easy to fall into the trap of only caring about your follower counts and then not seeing conversions. These influencers showcase that their follower counts exist as the audience they can then share their passions with. As you’ll see in the options below, these change-makers have found a way to marry their work and skills with the causes that mean the most to them. It leads to campaigns that feel heartfelt and genuine. They empower their audience to act and be a part of something bigger; something better. (1) Australian Bushfires Celeste Barber is one such influencer that is showing that influencers can have a dramatic impact for good. Her Facebook fundraiser for the Australian bushfires is now the most lucrative fundraiser that Facebook has ever had, and it isn’t stopping any time soon. At over $50M and counting, Celeste has well and truly showcased how inspiring...
by Keith Keller | Jan 4, 2020 | GUEST BLOG POSTS: Social Media & SEO
10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020 Based on an original article & video by Michelle Harris Ways your #business can be #environmentallyfriendly #Recycle#Reduce printing #Upcycle furniture Allow #remoteworking Use LED bulbs Use local businesses Walk or cycle to work Reduce water usage Use #green cleaning products Replace old appliances with #energyefficient ones pic.twitter.com/43WuR9S8Ir — Michelle D Harris - Social Media (@michelledh) January 30, 2020 There are significant benefits for your business and the environment if you run your business based on sustainable principles. It’s much easier than you think so with that in mind, we have created this simple checklist for you. 1. Recycle Business recycling will reduce your carbon footprint and will not only have a positive impact on the environment but also your business finances. Paper: – coloured, paper, documents, newspapers. Electronics, ink cartridges, Glass, Tins, Food waste, and old furniture 2. Reduce We can reduce our printing costs by: Doing a test page weekly so the ink doesn’t try up and then we are wasting that ink. Preview your print before you print it out, there is are a selection to tick on the Print page. Reduce printing by using smaller margins, or font size. Or switch to using digital resources 3. Upcycle Before you throw out that old office furniture try to think how you might be able to upcycle it, or maybe some else can so donate it to a charity shop or someone you know that might like it. 4. Consider Remote Working & Online Meetings I love remote...
