by Keith Keller | Apr 14, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHY VIDEO IS THE FUTURE OF CONTENT Great Guest Post By Els Van De Veire Big research simply shows us that video is at the core of all future content marketing. A recent study estimates that video will eventually account for as much as 80% of all consumer internet traffic. Amazing, but why is video so popular? (1) Video Reaches Lots Of People Online video has become the prime format for users, to get informed. So if you think about your marketing, it’s key to fully embrace video, to engage with your audience. Never before have we had a tool at our fingertips, that was so powerful in regards to potential outreach. Blendtec, an American blender manufacturer, wasn’t very popular until 2006. After they released the first episode of “Will It Blend” they became one of the biggest players in the industry. One of their most successful episodes (blending an iPad) reached over 18 million people so far. Will It Blend? - Marbles Will It Blend? - iPad (2) Video Reaches The Right People As a local business, you don’t necessarily need your video to go viral. In your case, 1,000 or 10,000 views might be the objective, not 10 million. Imagine you’re a local hairdresser specialised in funky hair designs. And imagine you’re hiring new people to be a good fit with your brand. You don’t want millions of hairdressers applying, right? Just the right amount of funky people. (3) Video Engages With People As a small business, you are dealing with people who live in the information-overload-era. So please…give...
by Keith Keller | Mar 6, 2016 | GUEST BLOG POSTS: Social Media & SEO
CONVERT YOUR VIEWERS INTO FANS 5 Tips To Create Videos Backgrounds That Engage Audiences Featuring Guest Blogger Misty Megia Video remains one of the best ways to disseminate information/content/you out in the world. YouTube is still ranked in the top 3 most popular websites and video streaming from any device to another is only becoming easier as all of our devices are starting to connect. Video is definitely a part of our everyday life, helping us learn everything from high-tech strategies, audition techniques, to beauty tips. In fact, this morning I actually got ready watching a YouTube tutorial on how to do a certain hairstyle I was trying to accomplish #helpmyhair. Video has remained one of the easiest forms of communication and it can help you gain a strong following if you put some thought in. If you don’t think about it and just film all willy nilly, than your lack of presentation and thought is like walking into an audition without having showered for a week and the green fuzz in your teeth is about to be your only friend. The below tips are for producing video content that you feel will represent you in your finest light. This is not meant for that quick and dirty Periscope moment where you are showing people behind the scenes footage. My goal here is to give you some tips that will help you create something you are proud to show. Something that represents your personality your skills your thoughts before you even speak, so everything you do reflects a unified message. The message of “You have to follow me I...
