by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Nov 27, 2017 | Featured Posts
Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that? THE FUTURE OF SOCIAL MEDIA (2017) I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series. ? Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
by Keith Keller | Mar 21, 2017 | Social Media Videos
THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!! The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts. The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t. As a small business, it can be hard to stand out against the ‘big guns’ in your industry. That is, if you try to play in the same marketing space. Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget? Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big. Fostering this further is something big brands spend huge amounts of time, effort and money on. Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty. So how do you build that sense of trust and credibility without the big...
by Keith Keller | Mar 3, 2016 | GUEST BLOG POSTS: Social Media & SEO
IS PERISCOPE GOOD FOR BUSINESS? 5 Top Tips To Get The Best From Periscope Guest Blog Post By Amazon Best Selling Author Victoria Rose As a Leadership Trainer with over three decades of experience in talking to people for days on end, surely live broadcasting should be relatively easy? Having faced both large and small audiences, some hostile, some friendly, one would think I was well prepared for Periscope. Not so. Even the learning curve of producing my own videos for the last three years does not compare to a Periscope live broadcast (called a Scope). Whilst I finally got the cringe factor down from a 10 to a four when editing my videos, live broadcasting takes the cringe-factor to a whole new level of cringe. It’s all because of that four letter word … “LIVE” Why? No chance to edit out the bad bits like you can with a video. No slide-show to keep you on track and no ability to control the questions like you can with a face-to-face workshop. Those constant, often irrelevant, questions and comments moving up the screen as you enthusiastically speak your words of wisdom can really throw you off track. For instance, when explaining a key concept to surviving the minefield of life then to be asked if I did my own makeup makes one doubt the worth of those words. Trolls populate every platform and that’s certainly true for Periscope. One such troll asked if I sucked d#@k. Thankfully, I knew how to block offenders. That’s why the comments are seen by the broadcaster before becoming...
by Keith Keller | Feb 25, 2016 | GUEST BLOG POSTS: Social Media & SEO
BLAB VERSUS PERISCOPE The Two Live Streaming Giants Decoded!! Introducing Guest Blogger Antwan Powell @Poky_Twan Recently there has been a collection of new platforms for entrepreneurs and business owners to connect with their clients. Arguably two of the most exciting of these have been BLAB & PERISCOPE. Live streaming sites that allow you to talk DIRECTLY with your potential customers and fans. Let’s decode the main differences shall we? www.Blab.im (The Brady Bunch Model) Up To 4 people On The Screen At One Time The Clear Winner For Usability & Engagement!! The challenges when starting a business. w/ @CDSciullo@KeithKeller@Ludwigman24https://t.co/cy2TivOoM6pic.twitter.com/18dbRUWVWO — Antwan Powell (@poky_twan) February 26, 2016 Blab Replays Can Easily Be Added To You Tube You Also Get An Audio Version To Create The Podcast Blab has many advantages, hosts have the power to allow who he want to go live. The additional guests can introduce their product to your audience, and leave contact information for the potential client or friend to keep in touch. With Blab you choose who you want on your video feed, but viewers still have the privilege of responding in text. Upon creating a new Blab account, the app itself has functions that show you who is live. Not to mention, each individual hosting a Blab create his unique banner, which addresses each individuals Blab primary topic. For instance, “Reach Out: Basic Elements for Entrepreneurs.” With this title and banner it is designed to help one attract a specific audience or group. Blab have a feature that is pretty simple. One color. A visual image of the viewers profile picture,...
by Keith Keller | Sep 24, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
HOW TO BE CONFIDENT ON VIDEO (PART 1) Video Marketing Is Worth Doing!! Here are some simple techniques to try. (PART 2) Live Video Streaming Is HOT Right Now!! Periscope & Blab Comparison. South African born Mimika Cooney is a TV Host, published author, speaker, business, branding, and video marketing expert. Mimika’s passion is helping entrepreneurs attract their perfect clients and position their brand for higher sales by sharing her branding and marketing expertise. Mimika has run four successful businesses in three countries. She is the host of Mimika TV, a web show that inspires entrepreneurs to build a brilliant business brand. She has been an award winning photographer for 12 years in two countries, has authored two books, is a public speaker, and has experience as a live television broadcaster. Mimika runs a branding and marketing agency offering consulting and executive coaching for experts, speakers, coaches and authors. Download Mimika’s free guides to Blab & Periscope www.MimikaCooney.com/Freebies More great ideas about video from Mimika Cooney Video Creators Hub Learn How to Create, Promote & Monetise your Videos...
by Keith Keller | Sep 17, 2015 | GUEST BLOG POSTS: Social Media & SEO
SEO BASICS EXPLAINED (The Podcast) SEO is the process of making your product or service come to the attention of your potential customers. Social Media is one of the various steps used in SEO to achieve this. Each action step gets you closer to a complete process. The best analogy for this is each step or rung of SEO takes us higher, to get to the top of the ladder or reach our goal. Social media is one of the rungs on the proverbial ladder. Social Media is an amazingly fun tool and when used correctly can be an effective tool as well. What do I mean? Every time you create a blog post, or update a page on your website you should be sharing your information or content with others. The sharing process is through social media. How Is My Content Shared On Social Media There are a variety of ways to share your blog post and pages on social media.You have bookmarking sites, as well as more traditional social media such as Facebook or Twitter. You can also “ping” your blog posts as well. WordPress built websites have this particular feature built right in. The easiest way of course is by clicking on your “share buttons” and sharing. The more places around the web that acknowledge your content lets the search engines know that there is some pretty dang good content on that page. The search engines will look over your website (including the human reviewers as well) and confirm that you have great content by putting you right in the face of the people searching for...
by Keith Keller | Oct 16, 2014 | MP3s
In this episode Keith shares why your should “Stop Doing Everything Yourself” Laura: So Keith, here’s an interesting question for you. Do you remember the very first time that you leveraged delegation in your business and if so, what feelings came up for you as you went through it? Keith: I was thinking about this yesterday. This is so brilliant. I mean I know a lot of my friends feel this too. I came up with four ideas. One is, “Can I really afford this?” Of course the opposite is, “Can I just do it myself?” I will just do it myself. Because I can’t afford it, I will just do it myself. The other one was, how long will it take if I – we’re going to find someone. Are they any good? Are they going to be reliable? Will they do a good job? Then I’ve got to chase them up. I will just do it myself, which is the biggest trap of all. Then the whole idea of, “Is it worth the effort?” Am I going to get a superior result or am I going to leverage my time in such a way that is going to be worth all of this time and effort? Of course that’s the first time you do it. Once you’ve done it once, you’re hooked. You go, “Geez! I just freed up half a day.” It would have taken me half a day to do that. That guy has gotten it back to me in an hour. It looks brilliant. It costs virtually nothing compared to what it would have...
by Keith Keller | Oct 13, 2014 | MP3s
In this episode Keith shares his advice about the fastest way to success ( F.O.C.U.S ) “F.O.C.U.S” (F)ollow (O)ne (C)ourse (U)ntil (S)uccessful http://t.co/CoAdzemFjD #OverwhelmMustStop @OMSeries (( Podcast )) — Keith Keller (@KeithKeller) November 12, 2014 Laura: All right, Keith. Do not disturb. Do not enter. Do not touch. Wet paint. Everywhere we look, we see warnings. I want to know what warning you would give to an online business owner. Keith: Oh, you will love this. You will love this. This is probably the best one so far. I actually got this one from Mari Smith. I love this. I use this every day. FOCUS “F-O-C-U-S” What does it stand for? Follow One Course Until Successful That’s a mantra. That’s a mantra to live by. I’m not saying I do it every day, but I try to do it every day, FOCUS. Laura: Yeah. Focus is huge. If you think about a magnifying glass under the sun, if you hold it on one thing, you can catch that one thing on fire. If it’s moving all over the place, it doesn’t do anything. Keith: Wow! That’s a good analogy. Laura: Yeah, it’s all about focus and that concentrated effort that when you just focus it tightly, you can make anything happen. WATCH THE INTERVIEW AS A VIDEO MORE PODCASTS & VIDEOS MP3s & Transcripts You Tube Videos iTunes Podcasts CLICK HERE FOR OUR FREE ACTION GUIDE & VIDEO...
by Keith Keller | Oct 20, 2013 | Coaching
“GET FOUND TV” with Chelse Benham HOW TO USE SOCIAL MEDIA & ONLINE MARKETING TO “GET FOUND ONLINE” TRY OUR 14 DAY “FREE TRIAL” http://GetFound.tv/Free-Trial BONUS MATERIAL Get Found Faster With Twitter (Laying The Foundations) This interview discusses three major themes 1. The importance of a “HOME BASE” 2. The importance of a blog 3. The importance of “THE FREE TEASER” TESTIMONIALS “One of the best things that has happened to me on Twitter has been meeting Keith Keller and being able to absorb his energy and brilliance. Keith’s brand new program with Chelse Benham “GET FOUND TV” is simply amazing. A comprehensive range of videos on a variety of subjects – SPECTACULAR. If you want to “GET FOUND FAST” then this program is definitely for you” Pili Montilla (LA) EMMY Award Nominated TV Host The “Get Found TV” video series really is extraordinary. Virtually unlimited content and just so affordable. Keith and Chelse really have created something wonderful here. I thoroughly recommend you have a look at this one - You won’t regret it. Erin Frigo (LA) Actress “GET FOUND TV is something very special. A “ONE STOP SHOP” for marketing yourself online. Everything you need to know in bite size chunks - Just perfect.” Mckenzie Coffee (LA) Hollywood Actress Want to get noticed? Keith & Chelse’s new product “GET FOUND TV” is the go-to resource for anyone wanting to “Get Found Fast” High quality content for one small monthly fee - Amazing!! It looks great on your mobile too!! Lauren Galley (Houston – Texas) Author, Teen Mentor and President of Girls Above Society Keith latest product is another...
