VISUAL MARKETING 101 Guest Blog Post By Preston Odenbrett Many marketing people have heard the term “Visual Marketing” - but what does that really mean? I believe being in the Travel & Tourism industry that it means a great way to communicate the value of travel destinations to a global on-line audience and this could well be the “Hot Button” for tourism growth. Images have always been a great way to evoke emotion, here’s a brief history. The Camera: A Great Way To Tell Your Travel Stories!! By the 1800’s the camera was well and truly in the public consciousness and it was such a fantastic way to capture images that people could share with friends & family. Colour photography was introduced much later, we had quite sophisticated cameras by the 1970’s that would allow the user to take a picture and it would actually create the picture for you instantly. Remember the Polaroid camera? This was the rage for quite some time and travel and tourism operators took advantage of this technology to be able to share photos of their locations. I remember seeing this a lot back in the 70’s and 80’s when we went on a family vacation to a resort in Northern Minnesota. Many people would capture the fish they caught and post at the resort where we stayed in the lobby or fish house, along with of course the size, date of when the got caught along with the owners face as well. This I believe was the step in the right direction especially for fisherman as it created a dream scenario for the...
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