USING SOCIAL INFLUENCE FOR SOCIAL GOOD Creating a better world through your followers. A Guest Blog By Christina Garnett Influencer marketing is more than just posed content with products and showcasing wealth that you may or may not have. It’s become a hot topic for marketers and brands, with many influencers seen as sell-outs or the next big star. It can and should be so much more. What if you could leverage your follower count to do more? What if you could turn influence into positive change? It also answers one very important question facing brands and marketers today: What Is Social ROI? With brands still focused on vanity metrics, it can be easy to fall into the trap of only caring about your follower counts and then not seeing conversions. These influencers showcase that their follower counts exist as the audience they can then share their passions with. As you’ll see in the options below, these change-makers have found a way to marry their work and skills with the causes that mean the most to them. It leads to campaigns that feel heartfelt and genuine. They empower their audience to act and be a part of something bigger; something better. (1) Australian Bushfires Celeste Barber is one such influencer that is showing that influencers can have a dramatic impact for good. Her Facebook fundraiser for the Australian bushfires is now the most lucrative fundraiser that Facebook has ever had, and it isn’t stopping any time soon. At over $50M and counting, Celeste has well and truly showcased how inspiring...
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