HOW TO GET CLIENTS TO COME TO YOU The Twitter Honeypot Strategy By Indra Chandon Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter. Attracting the audience to him “like bees to a honeypot” The value of drawing the audience to you: (1) You will always own the audience once you’ve built it up With advertising, your audience vanishes as soon as you stop paying for your ads to run. (2) Your offers and CTAs are not competing against your competitors With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
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