by Keith Keller | Feb 20, 2018 | Social Media Videos
WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video)) Mireille Ryan: So how do you use Twitter for business? Keith Keller: It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works. www.ZoomingInOnTwitter.com (New Zealand Event) I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out. In one day my tweets reached 4 million people. About an event in New Zealand. So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...
by Keith Keller | Nov 27, 2017 | Featured Posts
Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that? THE FUTURE OF SOCIAL MEDIA (2017) I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series. ? Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
by Keith Keller | Aug 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
ENHANCING YOUR SXSW EXPERIENCE Guest Blog Post By Alex Villalba Over the past few years, social media has evolved from a mindless escape from reality to an extremely effective marketing, networking and connecting tool for businesses, individuals and explorers alike. In fact, a large part of the success of my lifestyle blog, seemefeedmereadme, can be attributed to social media in general and Twitter in particular. Twitters various marketing, publicizing and exploring tools have provided my blog with a powerful platform from which I can share my ideas with a global, targeted audience. I got prime opportunity to see the awesome power of Twitter in action at SXSW. During this fast paced, music, film and interactive expo, there’s one thing you need to keep in mind: “Twitter Is Everything At SXSW” From getting updates to communicating with the masses, there’s a plethora of ways Twitter can help you get through SXSW. So if you’re looking for ways to get the most out of SXSW here are some great tips on how to use twitter to enhance your experience. Gain Followers & Connect With People When it comes to gaining exposure and getting ahead, it’s all about who you know - and this is especially true in “The Twitterverse”. Since SXSW is a global showcase that interests millions of people from all around, you can take advantage of the fact that you’re one of the lucky people that gets to go and broadcast it to the world through Twitter!! During this one week in spring SXSW is trending like crazy. Every day hundreds of...
by Keith Keller | Nov 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND? Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand. It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts. What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016 My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations. Snapchat Was Totally Foreign Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 22, 2016 | Twitter Podcasts
TWITTER TIPS 4 TOURISM - SETTING THE SCENE A Podcast About How To Use Twitter To Market Your Tourism Brand. In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) start by “SETTING THE SCENE” for their upcoming podcast series “TWITTER TIPS 4 TOURISM” Keith Keller: Hey guys, it’s Keith Keller here in Melbourne, Australia and we’re starting a brand new podcast today Twitter Tips 4 Tourism - it’s a new 10 part series, there may be more, but at this stage it’s going to be ten part. We’re talking about the idea of using Twitter to build your tourism brand, whether you live in New Zealand, Australia, Canada, Cuba, the Philippines, wherever you are in the world. Twitter is thumping it at the moment, 310 million people on Twitter using it regularly. I’m here with my very, very, very good friend Ask Gadget Girl in Auckland, New Zealand. How you doing Tracey? Tracey Gayner: Kia ora Keith, how are you? Keith: Very good, I’m look I’m really excited about this, I’m really excited about the fact that we’re doing some videos down the track, we’ve got an ebook coming out. I’m doing gigs in New Zealand next week, we got all these new adventures coming around the world and a lot of people have been asking me this question: How do I use Twitter to promote my tourism brand? I’m going to talk a little bit about this today. Do you want to tell me what you’re doing with your Twitter account and how you’re using it? and then we’ll throw it...
by Keith Keller | Feb 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
GUEST BLOG YOUR WAY TO SUCCESS Social Media Rockstar Tip By Karen Repoli Sharing your knowledge on other peoples sites is actually a fantastic strategy to help your build your own brand. That means making sure that you create and maintain active (and mutually beneficial) relationships with influencers in your field of expertise and add value to their community. In return they will usually allow you to place links to your material at the bottom of your articles and they will share them with their “TRIBE” on Social Media. Classic “WIN/WIN” How Often Should You Post? Ideally, you should be writing something everyday or so, but if article writing is not a passion of yours, make that “as often as possible”. There are other ways to contribute as well of course (Podcasts - Videos - etc) but article writing is still a great strategy for building authority. Don’t underestimate the power of regularity here as an effective part of your guest blogging strategy. Simply do as much as you can as often as you can. It all helps!! Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their business goals. Karen is passionate about helping motivated entrepreneurs so they can manifest their brilliance to the world. She is the...
by Keith Keller | Dec 18, 2015 | GUEST BLOG POSTS: Social Media & SEO
BUILD YOUR BRAND WITH GUEST BLOGGING Fantastic Guest Blog Here From Ann Smarty The concept of spending time and effort to write for someone else for free may seem weird: Many bloggers don’t like the idea of not being paid for such an effort. However we have seen so many people building up their startups and income thanks to writing for other sites that Guest writing is a crucial tool for any kind of professional online activity. Some of the ways it can be used are: Gaining traffic to your own website, whether a blog or a company site. Sharing content with a wider audience. Finding a new reader pool to dip into. Branding yourself as an expert in your field, by solidifying your authority. Publishing samples around the web to get you consulting or freelancing work later on. Possibly gaining attention from major media sources by piggy-backing on a more popular site. Building relationships with important industry contacts. Spreading your wings and showing your chops in a new niche. Trading posts with other bloggers/writers to diversify your own blog content for free. As you can see, the applications of this technique are pretty broad, and there are many benefits. How To Get Started The process can actually be broken down into steps. Step One - Isolate Your Niche You know those dozen things you know a lot about? Don’t go jumping into them all at once. You should be isolating the niche that you want to focus on, and become an authority there, first. So select a category that you most want to be known for. Then break...
by Keith Keller | Jul 21, 2013 | MP3s, Twitter Podcasts
"HOW TO" Use Twitter To Market Your Brand
http://t.co/8uQ1MqeHjT (MP3s)
#Twitter #Marketing #Branding #Podcasts — Keith Keller (@KeithKeller) July 23, 2013 “HOW TO” Use Twitter To Marketing Your Business (Part 1) “HOW TO” Use Twitter To Marketing Your Business (Part 2) SOME GREAT SITES TO EXPLORE TWEET REACH www.TweetReach.com PAPERLI http://Paper.li TWITTER MARKETING 4 CREATIVE SOULS (My Paperli) www.Twitter4Creatives.com Twitter Marketing 4 Creative Souls http://t.co/VOzVw8jiMB #Twitter #Tips #SocialMedia #Success @SmallRivers — Keith Keller (@KeithKeller) July 23, 2013 ENTREE - MAINCOURSE - DESSERT (The 3 Part Marketing Plan) FREE eBOOK (Entree) www.KeithKeller.com.au TWITTER VIDEOS (Main Course) www.Twitter4Presenters.com www.ActorsTweet.com ONE ON ONE COACHING (DESSERT) www.CrackTheTwitterCode.com NEW AUDIO BOOK/S COMING...
by Keith Keller | Jun 22, 2013 | Coaching
VIDEOS - TWITTER CHATS - WEBINARS 1. THE VIDEOS www.TwitterTips4Business.com “TWITTER TIPS 4 BUSINESS” (New Video Series) http://t.co/KR3NYLFIp3 #Twitter 4 #Business @JanetBeckers #TwitterTips4Business — Keith Keller (@KeithKeller) July 30, 2013 2. THE TWITTER CHATS (#TwitterTips4Business) www.Twubs.com/TwitterTips4Business ARE YOU TWUBBING WITH US? http://t.co/47RXLGpyUj #TwitterTips4Business @JanetBeckers TWITTER TIPS 4 BUSINESS - Twitter Chats @Twubs — Keith Keller (@KeithKeller) August 4, 2013 How to Use Twitter Chats & Twubs (Excellent Intro Video) 3. THE WEBINARS http://TinyURL.com/TwitterTipsWebinar “HOW TO” Build Your List With Twitter http://t.co/tiVLvQJFJi #TwitterTips4Business #TipsFromTheTwitterverse Free Webinar @JanetBeckers — Keith Keller (@KeithKeller) August 26, 2013 TWITTER TIPS 4 BUSINESS (The Whole Shebang) http://t.co/WIAYoZ69i3 @JanetBeckers #TwitterTips4Business #TipsFromTheTwitterverse — Keith Keller (@KeithKeller) August 26,...
