by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | May 28, 2015 | Coaching, Twitter Podcasts
MY FAVOURITE BRANDS ON TWITTER While working with Laura Waage during one of our recent sessions she gave me homework: Name My Top 25 Brands On Twitter!! Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands. Why? Because we’re talking about social media here: Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back. You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff) Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”. I am “The Twitter Dude” afterall so of course that gives me a buzz! There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list: (1) MUSIC Britney Spears Twitter Handle: @BritneySpears Followers: 42M Following: 400K Following Back? YES Almost 42 MILLION follow now!! Has taken the time to follow (almost) 400 THOUSAND back Who’s tuning in...