by Keith Keller | Jul 20, 2015 | MP3s, Twitter Podcasts
HOW TO TWEET YOUR WAY TO GLOBAL SUCCESS How Far Did Your Tweets Travel? The most common question I get these days is: How do I get more followers? Don’t get me wrong, it’s important to generate followers but is not everything. Followers are one thing but solid, good quality connections are another thing entirely. With that in mind, let me introduce you to one of my favourite websites: www.TweetReach.com This AWESOME site tracks: How many followers you have. How many people are retweeting you? How many followers your connections have. The total number of followers reached. This is what we refer to as “TWEET REACH” Tweet Reach 4 @KeithKeller I’ve spoken quite a few times now about how one day “3 MILLION PEOPLE” saw my tweets. Pretty cool, but did this happen? Basically, the stars aligned and because I’ve helped a lot of people out in the past, they retweeted me and by the time a few people with thousands of followers did that, I had reached over 3 million people that day. I’ve said many times before that unless someone out there is listening, there’s not much point in being on any social media platform, much less Twitter. One way to gather a loyal list of “listeners” is to retweet others first. At the simple click of a button, you can retweet someone else’s messages and help to spread the word about what they are doing. It’s one of the easiest things you’ll ever do with Twitter. Another thing you can try is using hashtags!! Don’t worry, I go into hashtags in great detail in an...
by Keith Keller | Jul 4, 2015 | MP3s, Twitter Podcasts
BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST Before You Start Your Twitter Marketing!! (1) Your Website (This is “Home Base”) (2) Your Blog (A Place To Tell Your Story) (3) Your Free “Teaser” (Builds Trust & Momentum) There’s really is no point being on Twitter if you don’t have a good foundation, let me explain why… Your website is what I call your home base – You own it. It may take years to build and refine but like a house, once it’s built, you can live there forever. If you’ve got all of your content on a particular or on various social media platforms, consider this: What happens if the site shuts down for some reason? More realistically, what happens if the admins or owners of that particular site decide your content isn’t fit for public consumption? Remember, they don’t really need a reason to make this move. Make the time and spend the money to get yourself a website that Google recognizes and you own. There’s another key element here too - what I call Google juice. There’s no point in having a website if Google can’t see it. After all, most people just Google their way through life. it’s the top search engine and not having a presence on it is likely to hurt your business dearly. So, once you’ve got your website, what next? Get yourself a blog (running with the house analogy, this is your ‘spare room’). A blog is where you can communicate with your audience and share stories via short stories, articles, podcasts, videos… whatever you...
by Keith Keller | Jul 2, 2015 | MP3s, Twitter Podcasts
GETTING STARTED ON TWITTER A while back now, I developed a series of podcasts with Annemarie Cross all based around “CRACKING” the Twitter code. Part 1 is all about this idea: Do you need to promote yourself and your products? Well Twitter may just be your missing link in your current marketing mix. First up, there are so many social media and blogging platforms out there. Facebook, Instagram, LinkedIn, YouTube, Google+… who can keep count? Whether you choose to use Twitter or not is completely up to you but please don’t just discount this fantastic platform because ‘you don’t get it.’ What I’ve learnt through the people I’ve mentored though, is that once they start to understand the ins and outs and how Twitter can really benefit them, they see it as a real asset to their business. Ever had a light bulb moment where things just make sense? I’ve witnessed thousands of them when it comes to my clients and Twitter. So, you might be asking: why should I bother with Twitter? “Twitter Is The Buzz Builder” It’s not Facebook, Google+ or any other platform: people check Twitter for news. In many instances, you’ll see news breaking on Twitter before the news… we’re talking from anywhere between a 10 second to 30 time frame. Of course, this means you need to tailor your messages accordingly. I’ve heard many people adopt a ‘one-stop shop’ strategy to all of their social media platforms. In my experience, this doesn’t work. Twitter is not Facebook… people aren’t interested in seeing you eat an ice cream on the beach or your endless...
