by Keith Keller | May 22, 2018 | GUEST BLOG POSTS: Social Media & SEO
USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE A Guest Blog By Jay Egger While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one. (1) Be Active No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel. (2) Talk About Trends Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an...
by Keith Keller | Mar 21, 2016 | GUEST BLOG POSTS: Social Media & SEO
TEN MOST COMMON TRAFFIC MISTAKES Guest Blog Post By Karen Repoli If you have a website or blog then you already know the importance of traffic. Traffic is to internet marketing what “location - location - location” is to real estate. It is one of the major ingredients of online marketing. If you can’t generate targeted visitors to your site, you simply won’t make any sales. Usually the owner or designer of a new website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want. (1) Not Using Keywords Effectively This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic. (2) Repeating The Same Keywords When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site ...
