by Keith Keller | Mar 19, 2018 | GUEST BLOG POSTS: Social Media & SEO
SIMPLE WAYS TO AVOID GETTING SUSPENDED A Guest Blog Post By Indra Chandon Every time any social media platform runs a campaign to clear out fake accounts people complain about loss of followers and the social media companies remind us of their Terms of Service. Sometimes it can be the only time you think about taking a look at the Terms of Service. It can be a surprise when we actually find out what they mean for the campaigns and social media marketing strategies you’re running. With Twitter actively clearing out fake accounts (and deleting ‘deck’ accounts recently), the usual notifications about the Terms of Service have lots of people complaining. Before you join those angry voices, here’s the lowdown. What you have agreed to abide by just by having a Twitter account: (A) The images you use for your profile, header, background and posts don’t infringe on anyone else’s copyright. That means you can’t use images of famous people without their permission. You can’t use a logo or trademark that you don’t own. If you have created your own image you can’t have copied it from somewhere else. Grabbing images from the internet without checking the licensing will also get you in trouble. (B) If you have more than one Twitter account it’s wrong to publish an identical post at the same time to all the accounts you have. While tools like Hootsuite, TweetDeck, Buffer, SocialPilot etc, allow it. You are not supposed to be doing it. Twitter wants you to post unique content to every single one of your accounts. ...
by Keith Keller | Oct 25, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET CLIENTS TO COME TO YOU The Twitter Honeypot Strategy By Indra Chandon Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter. Attracting the audience to him “like bees to a honeypot” The value of drawing the audience to you: (1) You will always own the audience once you’ve built it up With advertising, your audience vanishes as soon as you stop paying for your ads to run. (2) Your offers and CTAs are not competing against your competitors With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
