by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Sep 11, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO GROW YOUR TWITTER FOLLOWING A Simple 4 Step Guide By Kristen Kivo (#TheKivoEffect) @KristenKivo It took me a while to be conceived to open a twitter account but because I wanted to share and spread the love through my music, twitter was a fantastic opportunity to do so. I was familiar with Facebook so I understood how to connect with people and there are some similarities between both social media avenues. At this point I have only been on twitter for one month and a half and have over 7,000 followers and am on track to reach 10,000 before the two-month mark ends. I want to share what I have learned that has helped me grow rapidly. (1) TIMING Timing of tweets will have something to do with the reach of your audience. We can’t all be on twitter 24/7 so there are times of the days when there are more people on than others depending on where most of your followers are from. Mornings are a fantastic time to make a few posts. The truth is most of us check our phones in the morning before even getting out of bed. This makes a wonderful opportunity to engage first thing in the morning with all the other “in bed users”. Other times that work include lunch breaks, after school and work times, evenings and make sure you make a post just before you go to bed because depending on where your followers are, bed time for you in morning somewhere else. I often gain 50-100 followers while I sleep. It’s not enough...