by Keith Keller | Jan 15, 2018 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018 Content Creation Versus Content Curation (Video) The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals. The value of aggregating & curating content (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
by Keith Keller | Nov 27, 2017 | Featured Posts
Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that? THE FUTURE OF SOCIAL MEDIA (2017) I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series. ? Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
by Keith Keller | Nov 24, 2016 | Social Media Videos
MAGIC MELBOURNIANS A Brand Twitter Live Video Series Is Here!! I am working on a brand new idea this year, interviewing “MAGIC MELBOURNIANS” via Periscope. Please yell out if you live in Melbourne or know some Magic Melbournians that I could feature. keith@globalsocialmediacoaching.com It’s a new idea and will take some time to build but check out what we have done so far: ((Periscope Videos)) www.Periscope.tv/KeithKeller ((Hashtags On Twitter)) #MagicMelbourne #MagicMelbournians TWITTER LIVE VIDEO IS EASY!! ((Front Facing Camera Style))#GoLiveWithTwitter#MagicMelbourne#MagicMelbournianshttps://t.co/tSwD6XdoMH — Keith Keller (@KeithKeller) February 6, 2017 Twitter Live Video is Easy (Transcript) OK, so the Super Bowl is over and I just thought I’d do a little bit of fun video on Twitter Live and Periscope. I’m going to try something totally different this year. I’m going to interview other people and showcase just how AWESOME they are. I’m going to use the #MagicMelbourne to showcase really great locations in Melbourne I’m going to use the #MagicMelbournians when I showcase really awesome Melbournians. Eventually, this frame will be filled by another awesome person, somewhere in an awesome location in Melbourne. So if you’re listening to this or watching this in Melbourne, please contact me @KeithKeller because I want to come and see you and interview you and tell the world. I intend to tell Melbourne about what you’re doing and I especially want to pioneer this idea that you don’t need to see my face You don’t need to know what I’m doing today. I really want to tell you what’s happening in Melbourne I want to tell you what’s...
