by Keith Keller | Feb 28, 2018 | GUEST BLOG POSTS: Social Media & SEO
WHY THE FUTURE OF MARKETING IS VIDEO A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy. Why video marketing is the future of content marketing? According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021. Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021. Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
by Keith Keller | Feb 20, 2018 | Social Media Videos
WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video)) Mireille Ryan: So how do you use Twitter for business? Keith Keller: It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works. www.ZoomingInOnTwitter.com (New Zealand Event) I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out. In one day my tweets reached 4 million people. About an event in New Zealand. So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...
