THE POWER OF GUEST BLOGGING ((Podcast)) Interview With Malka Maxwell

THE POWER OF GUEST BLOGGING ((Podcast)) Interview With Malka Maxwell

THE POWER OF GUEST BLOGGING Guest post creation for blogging means that a writer submits an article to someone else’s blog. So essentially you are a “guest” of the blog you are sending your article to. The key points to remember for guest blogging is to look for a blog that matches your article and your website’s topic.   Getting Clear In Guest Blogging   So for instance if you write about niche markets anything from finding them to monetizing them one you’ll have a variety of blogs to ask if they would like to post your article on their blog. By posting your blog on another person’s website you are now exposing your writing to a new audience. That is achieved because you will have at least one link back to your website in your signature. Those new readers have a choice to go over to your blog and check that out. Who knows you may even gain a few new readers in the process. Using another analogy; if you have a finance website then obviously you would look to send your article to another finance type blog. That would include blogs on saving money, blogs on investing  money, blogs with advice geared to the Millennials etc. What if you have a topic for your blog that doesn’t seem to match any other blog? The best advice is to see how your article can best match the blog you are submitting to by using a different point of view or perspective. I think the best way to demonstrate this would be if you have an energy blog you can write an article about energy saving tips that help you save money on your bill. Thus allowing you to put such an article on a finance related blog. If you...
THE IMPORTANCE OF BLOGGING FOR SEO ((Podcast)) With Guest Blogger Malka Maxwell

THE IMPORTANCE OF BLOGGING FOR SEO ((Podcast)) With Guest Blogger Malka Maxwell

THE IMPORTANCE OF BLOGGING FOR SEO What does blogging have to do with SEO? Blogging is a wonderful tool to create new or fresh content for your website. Thus giving it an updated feel. After most websites are created especially if you are a service you don’t update very often because there is really nothing new to update. So faced with a challenge of keeping your service in front of customers you have to do other things. Enter the concept of blogging. Originally blogging was a web-log. Reminiscent of the Sci-Fi show “Star Trek”.  Entries were created daily, many were technically journals. The blogger would talk about their product launch,opinions and sometimes challenges with coming up with content. Blogs were also used a method for customers to understand what a company was doing, and to virtually meet the key players within a company. Clearer Thinking On Blogging Then blogs evolved into a collection of articles. Again, that format is varied now because bloggers are taking on a more conversation type tone and their topics are just as exciting. To make a blog post effective, use the same steps to create a web page, make sure that the title of your blog post has all or some of your keywords.  Just like on your web pages you want to make sure that your keyword is used at least 3 times throughout the post. You can also use variations of the keyword another 2 times as well. You can bold,italicize or underscore your keywords as well just for the extra emphasis that those are keywords. Since photos are the “rage” and...
“KEYWORDS FOR MAXIMISING YOUR SEO”  ((Podcast)) Why Are They Soooo Important? Malka Maxwell

“KEYWORDS FOR MAXIMISING YOUR SEO” ((Podcast)) Why Are They Soooo Important? Malka Maxwell

KEYWORDS FOR MAXIMISING YOUR SEO  Keywords are the EXACT words being used by the searcher to find you and your services. By using these you can almost GUARANTEE yourself increased traffic. Let’s use the analogy of a “ROADTRIP” I remember the first time I decided to go on a road trip. In those days you went to your local AAA office, picked up some maps and even got a consultation with one of the trip specialists. As you planned out your trip you had 2 options: the fastest route or the scenic route. Since I was heading home for Passover, I wanted the fastest route to my home state of Ohio. The advice I was given at the time was to follow I-95 or I-80 (it’s been years since I’ve made this trip!) The letter “I” indicates what is called “Interstate” and presumably one very very long path can take me from one end of the US to the other. Since I had not driven on an Interstates, I was told to follow the signs that indicated when I needed to cross over to another highway. Looking at my map, I decided that I would use the names of the exits (the places you turn off the interstate and connect to another interstate or usually a highway) So as drove on the highway I saw my last exit before entering into an new state was called Youngstown. So basically all I needed to was drive all the way to Youngstown. As I began driving, I noticed signs that said 30 miles to Youngstown. As I drove about 5 miles...
SEO BASICS EXPLAINED ((Malka Maxwell))

SEO BASICS EXPLAINED ((Malka Maxwell))

SEO BASICS EXPLAINED (The Podcast) SEO is the process of making your product or service come to the attention of your potential customers. Social Media is one of the various steps used in SEO to achieve this. Each action step gets you closer to a complete process. The best analogy for this is each step or rung of SEO takes us higher, to get to the top of the ladder or reach our goal. Social media is one of the rungs on the proverbial ladder. Social Media is an amazingly fun tool and when used correctly can be an effective tool as well. What do I mean? Every time you create a blog post, or update a page on your website you should be sharing your information or content with others. The sharing process is through social media. How Is My Content Shared On Social Media There are a variety of ways to share your blog post and pages on social media.You have bookmarking sites, as well as more traditional social media such as Facebook or Twitter. You can also “ping” your blog posts as well. WordPress built websites have this particular feature built right in. The easiest way of course is by clicking on your “share buttons” and sharing. The more places around the web that acknowledge your content lets the search engines know that there is some pretty dang good content on that page. The search engines will look over your website (including the human reviewers as well) and confirm that you have great content by putting you right in the face of the people searching for...
BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST

BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST

BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST Before You Start Your Twitter Marketing!! (1) Your Website (This is “Home Base”)    (2) Your Blog   (A Place To Tell Your Story)    (3) Your Free “Teaser” (Builds Trust & Momentum)        There’s really is no point being on Twitter if you don’t have a good foundation, let me explain why… Your website is what I call your home base – You own it. It may take years to build and refine but like a house, once it’s built, you can live there forever. If you’ve got all of your content on a particular or on various social media platforms, consider this:   What happens if the site shuts down for some reason?   More realistically, what happens if the admins or owners of that particular site decide your content isn’t fit for public consumption? Remember, they don’t really need a reason to make this move. Make the time and spend the money to get yourself a website that Google recognizes and you own. There’s another key element here too - what I call Google juice. There’s no point in having a website if Google can’t see it. After all, most people just Google their way through life. it’s the top search engine and not having a presence on it is likely to hurt your business dearly. So, once you’ve got your website, what next? Get yourself a blog (running with the house analogy, this is your ‘spare room’). A blog is where you can communicate with your audience and share stories via short stories, articles, podcasts, videos… whatever you...