by Keith Keller | Sep 20, 2021 | GUEST BLOG POSTS: Social Media & SEO
6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022 A Guest Blog Post By Itamar Gero Live videos take care of two critical business needs: immediate interaction and better conversions. By 2022, they’ll become even more crucial as more marketers include them in their strategies and definitely don’t want to be left behind. When you create virtual events, you not only leverage the benefits of live engagement but also gain access to new potential consumers and a way to market your products and services online. But like every digital marketing tactic, you generate buzz and achieve results only if you approached the project correctly. Success happens when you have a strategic plan that responds to the ever-changing landscape of digital marketing, especially where the promotion of your event is concerned. So, let’s get started. 1. Create Landing Pages That Convert Create a page dedicated solely to the event where everyone can go and learn about it. A well-crafted landing page can convince readers or potential attendees to get excited about the event and eventually sign up. Attract people by adding high-quality photos of your speakers or performers. Add relevant videos and other forms of media to establish curiosity. Provide the following essential information: Event Time and Date Event Description Agenda Speakers Sign-up Links Sponsor Information Secure Payment Options (if necessary) 2. Use Email Marketing One of the best ways to advertise your event is to implement an email marketing campaign. Send out newsletters or a link to your landing page to your email list to build anticipation among your...
by Keith Keller | Jul 6, 2019 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL VIDEO 101: GETTING STARTED A Guest Blog Post By Patrick Bailey If you want to market your business, there are many ways to do it. Video marketing is one of the most popular marketing tools. Hundreds of millions of people are participating in video marketing on Facebook, Twitter, Snapchat and even Linkedin. The popularity of such tools is not a surprise. Videos are easy for people to process. …. but there are warnings. If you do not know what you are doing, video marketing may be difficult to create. The good news is, there are tips to help you start video marketing. (1) MAKE A PLAN Whether you are doing a video how to get pregnant, how to stop using drugs, or how to train a dog, it is important to make a plan. Before you jump into video marketing, this plan may help you tie everything together. You may want to create a plan that includes the types of videos you will make, the proposed titles for the videos, the descriptions of the videos, and the dates when you will post the videos. You will want to track the metrics (measurements) for each of your videos. So, in your plan, be sure to track the growth from each video, such as the numbers of likes and comments that you have received. Recording this information may help you determine which components in your plan are working and which components are not working. Your plan should also include lists of the platforms you plan to post your videos to. (Twitter, Facebook, Instagram, Snapchat, Pinterest, etc)...
by Keith Keller | Oct 8, 2018 | GUEST BLOG POSTS: Social Media & SEO
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND A Guest Blog Post By Patrick Foster “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today. Get More Product Reviews Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
by Keith Keller | May 22, 2018 | GUEST BLOG POSTS: Social Media & SEO
USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE A Guest Blog By Jay Egger While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one. (1) Be Active No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel. (2) Talk About Trends Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an...
by Keith Keller | Dec 14, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW BEING GOOD AT TWITTER IS GREAT FOR SEO Guest Blog Post By Lauren Mclaren Twitter Is The Firehose Of Social Media!! Two years ago when Twitter signed a deal with Google businesses were jumping for joy that Google had access to the firehose of Twitter. For those who don’t know what “Firehose” is, it is a way of explaining the enormous power of Twitter’s stream of tweets. This was the beginning of an era which made Twitter very important for Search Engine Optimisation (SEO) as now all tweets are indexed by Google. This gives you the full power and confidence to start use Twitter for enhancing your SEO rankings. In this post, I will give you an overview of how you can leverage this incredible platform to cater your website’s SEO needs. So, let’s get started, Twitter Techniques To Improve Your SEO The main point here is simple. Once you are good at Twitter, you can actually leverage it for good SEO rankings of your website. All you need to do is understand and learn Twitter firmly. So, here are the techniques that will help you to improve your website’s SEO performance. The Art Of Using Keywords Remember the hashtag that flashes in almost every tweet of a profile. Yes, that is the one I am talking about. They are the keywords for the Twitter platform. These hashtags help your followers to search your content and improve your searchability. Now, you made a Twitter post with appropriate hashtags that will give you easy searchability. Remember, you are not supposed to use more...
by Keith Keller | Apr 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
CAN YOUR POTENTIAL CLIENTS FIND YOU? Another Fantastic Guest Blog Post About SEO From Karen Repoli What a great question to ask yourself!! “Can your potential clients find you?” During a recent client discussion regarding website performance I asked this question and also; “Have you checked the analytics on your site?” The answer was no, so I suggested a quick review of the website statistics to see how this year old site was doing, and how we could increase the conversion rate. After finding out that the bounce rate (people viewing only one page then leaving) was about 80%, and that the audience demographics were totally out of kilter with the business goals, the investigation continued as to “WHY”. The next step was to check out some basics on the site itself. What I found completed the darkening picture. No Meta Descriptions on any page No keywords on any page Not mobile optimized Primary landing page of visitors were on the blog. However, blog posting was inconsistent and sporadic. Branding that was not consistent with what the business actually did. This resulted in the demographics of visitors being totally off. Obviously the site owner needed some work done. Most of these items could be taken care of pretty quickly because he already had his researched keywords (they just had not been entered by the website designer) while the blog and branding would take more time. However, if you are at the starting line and haven’t even made your list of keywords, here are three free tools that can get you started. Google AdWords Google Adwords may...
by Keith Keller | Mar 21, 2016 | GUEST BLOG POSTS: Social Media & SEO
TEN MOST COMMON TRAFFIC MISTAKES Guest Blog Post By Karen Repoli If you have a website or blog then you already know the importance of traffic. Traffic is to internet marketing what “location - location - location” is to real estate. It is one of the major ingredients of online marketing. If you can’t generate targeted visitors to your site, you simply won’t make any sales. Usually the owner or designer of a new website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want. (1) Not Using Keywords Effectively This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic. (2) Repeating The Same Keywords When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site ...
by Keith Keller | Mar 9, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO BECOME A BETTER BLOGGER Five Great Ideas Here From Guest Blogger Rochelle Melander I love watching talent competition shows like American Idol. I notice that the best performers make singing look easy. Yet I know that many hours of practice support every single note. Because blogging is such an immediate experience, with posts responding to recent events, it appears easier than, say, writing a book. Yet hours of practice, study, writing, and revising makes the best bloggers stand out from the crowd. Here’s how to develop a winning blogging style: (1) Research The Medium Blogs are not periodicals or newspapers. They look different. The articles need to sound different and still offer great content. You need to learn the form instead of trying to squeeze your white paper writing style into a blog post. Know how the best blogs write: first person perspective, shorter posts, the best information at the beginning of the post, valuable content throughout the post, links to other information and blogs, and photos. (2) Sharpen Your Voice Read a few of your posts aloud. Does your unique personality come through in the writing? If not, keep writing and revising until your posts sound like you. Pro tip: people like you and want to read your work both because you have something valuable to say but also because of how you say it. Think about how your unique perspective, including your quirks and pet peeves, comes through in your writing. (3) Create Great Content Blogs need to provide valuable or fun information to the lives of others....
by Keith Keller | Feb 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
GET MORE VISITORS WITH BLOGGING Fantastic Insights From Guest Blogger Karen Repoli When you decide to start a website, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your website noticed on the search engines is not a complex process, but it does take some time and effort. Blogging is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent. (1) Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product (2) Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created (3) Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that...
by Keith Keller | Nov 5, 2015 | GUEST BLOG POSTS: Social Media & SEO
10 Compelling Reasons To Start Blogging Another Social Media Rock Star Tip From Karen Repoli One strategy that can be essential in setting you apart from other “interesting people” on social networks is creating and maintaining your own blog. You don’t have to, of course: You can channel and pour all your energy into working from within a particular social media platform – but maintaining your own blog does confer specific advantages. Maintaining your own blog helps you… 1. Cement your identity 2. Speak with authority 3. Build a following 4. Acquire subscribers 5. Constantly present your unique slant or focus 6. Become known for specific skills 7. Attract top guest authors 8. Get great guest spots yourself on other top influencers’ blogs 9. Let people hear your “voice” 10. Brand yourself with strong graphic elements or colours Your best bet is to purchase a domain in your own name but if your name is a more common one and therefore already “taken”, you can brand a blog name or add what you do to your name. Then start sharing your blog across your social platforms and get it out there!! Check out Karen’s “NUTS & BOLTS” book series www.HitVirtual.com/ebooks-reports Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their...
