by Keith Keller | Dec 30, 2015 | GUEST BLOG POSTS: Social Media & SEO
VISUAL MARKETING 101 Guest Blog Post By Preston Odenbrett Many marketing people have heard the term “Visual Marketing” - but what does that really mean? I believe being in the Travel & Tourism industry that it means a great way to communicate the value of travel destinations to a global on-line audience and this could well be the “Hot Button” for tourism growth. Images have always been a great way to evoke emotion, here’s a brief history. The Camera: A Great Way To Tell Your Travel Stories!! By the 1800’s the camera was well and truly in the public consciousness and it was such a fantastic way to capture images that people could share with friends & family. Colour photography was introduced much later, we had quite sophisticated cameras by the 1970’s that would allow the user to take a picture and it would actually create the picture for you instantly. Remember the Polaroid camera? This was the rage for quite some time and travel and tourism operators took advantage of this technology to be able to share photos of their locations. I remember seeing this a lot back in the 70’s and 80’s when we went on a family vacation to a resort in Northern Minnesota. Many people would capture the fish they caught and post at the resort where we stayed in the lobby or fish house, along with of course the size, date of when the got caught along with the owners face as well. This I believe was the step in the right direction especially for fisherman as it created a dream scenario for the...
by Keith Keller | May 28, 2015 | Coaching, Twitter Podcasts
MY FAVOURITE BRANDS ON TWITTER While working with Laura Waage during one of our recent sessions she gave me homework: Name My Top 25 Brands On Twitter!! Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands. Why? Because we’re talking about social media here: Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back. You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff) Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”. I am “The Twitter Dude” afterall so of course that gives me a buzz! There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list: (1) MUSIC Britney Spears Twitter Handle: @BritneySpears Followers: 42M Following: 400K Following Back? YES Almost 42 MILLION follow now!! Has taken the time to follow (almost) 400 THOUSAND back Who’s tuning in...
