by Keith Keller | Aug 29, 2017 | GUEST BLOG POSTS: Social Media & SEO
PROMOTE YOUR TWEETS FOR JUST $99 A Guest Blog Post By Pankaj Narang Recently Twitter rolled out a new subscription based model for promoting your tweets and your profile. You may have heard about this or received some marketing materials about the variations available. So accordingly, here is a basic run down of the main features on offer. What Is The Twitter $99 Promotional Plan? The new Twitter subscription based plan is perfectly suited to individuals and small businesses. The plan has been developed to promote tweets and increasing the following of a Twitter account without creating ads or managing dedicated campaigns. Twitter already provides a hassle free way to run ads and promotional campaigns. While marketers can still use those tools, the new promotional plan will do it all in an totally automated way, saving you heaps of time. This will come as a big relief for those who find it hard to manage their promotional campaigns. At the moment the program costs $99 per month with a free one month trial to try out the features. How Does It Work? After getting your one month subscription, you can use Twitter the way you normally do. Twitter will automatically select your tweets and promote them to their audience for you. The promotion will done on the basis of either your interest OR your chosen location (not both at this stage) Twitter only supports the main metro areas in US at this stage. This feature can be very handy for targeting local customers or run a location specific promotion. Afterward, users will...
by Keith Keller | Jul 24, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET TARGETED RESULTS FROM TWITTER ADS Guest blog post by Manuel Delgado With over 300 million monthly active users, Twitter is one of the most vibrant and lively online communities. It comes as no surprise that it is one where competition for user’s attention is most fierce. It is also well-known that extracting all the value from Twitter’s advertising platform, Twitter Ads, implies an arduous learning curve. Finding out how to reach your desired audience ahead of the competition requires effort, creativity… and a healthy budget. There are ways, however, to take the fast lane towards success on Twitter Ads. One Twitter Ads feature that goes largely unnoticed is “Tailored Audiences” Lists of users that can be used as the target audience for your campaigns, instead of defining your audience through demographics and interests. Therefore, Tailored Audiences are a very effective way of reaching your goals on Twitter. Let’s review some of the typical uses for “Tailored Audiences” in a Twitter Ads campaigns. Taking advantage of your first-party data Leveraging the information that your organization already owns makes sense and is a straightforward way of designing your target audience. Accordingly, your CRM tool or lead management software can be a superb starting point for a Twitter Ads campaign. A Tailored Audience can be created with a list of Twitter usernames, Twitter IDs, other advertising identifiers and, most commonly, phone numbers and email addresses. If you plan on using phone numbers or emails, remember that not all of them will find a matching user on Twitter. Use a relatively large database here as the minimum...
