8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

                           8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang   Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend.    Why Video Marketing Is So Important Now!!     There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video?     While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites.     How To Share Videos On Twitter (The ABCs)     ...
20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

  20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING A Guest Blog Post By Pankaj Narang    Twitter is now one of the biggest social media platforms and it can help your business in so many ways. With the help of Twitter Analytics, you can certainly improve your strategies too. There are already different ways to use Twitter for business. With the assistance of Twitter Analytics, you can come up with better marketing campaigns. To make things easier for you, I have listed different ways of using Twitter Analytics right here. (1) Performance Overview   After launching the Twitter Analytics page, you can see various sections. Right on the homepage, you can view the overall performance review of your profile. By default, this will provide these parameters over the course of the last 28 days:   Top tweet, mention, follower, and media tweet Tweet impressions Profile visits Mentions, and more   (2) Measure Twitter Activity   If you want to get into details, then you can simply click on the “Tweet” tab. This will provide a graph related to your Twitter activity. By default, it would be for the last 28 days. This can help you analyze the respective dates when your account had the maximum engagement. You can simply learn from your past activities and repeat your success in the coming days.   (3) Statistics about engagements   On the same page, you can get in-depth insights regarding various parameters associated with social engagement. There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more. It will help you extract...