HOW TO GET CLIENTS TO COME TO YOU: TWITTER HONEYPOT STRATEGY

HOW TO GET CLIENTS TO COME TO YOU: TWITTER HONEYPOT STRATEGY

by | Oct 25, 2017 | GUEST BLOG POSTS: Social Media & SEO

HOW TO GET CLIENTS TO COME TO YOU  The Twitter Honeypot Strategy By Indra Chandon      Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter.   Attracting the audience to him “like bees to a honeypot”   The value of drawing the audience to you:    (1) You will always own the audience once you’ve built it up   With advertising, your audience vanishes as soon as you stop paying for your ads to run.   (2) Your offers and CTAs are not competing against your competitors   With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
How To Become The Social Media Rockstar (Part 1) Making The Commitment!!

How To Become The Social Media Rockstar (Part 1) Making The Commitment!!

by | Nov 15, 2015 | GUEST BLOG POSTS: Social Media & SEO

How To Become The Social Media Rockstar Making The Commitment By Karen Repoli You need to know why you want to be a social media rock star.  Then you need to make the commitment to put that at the center core of all your marketing and entrepreneurial efforts.  Making the commitment involves: Keeping up with the latest news, trends and fads Creating a viable plan to increase your reach and popularity Maintaining a consistent presence within your target audience’s view To see if you are ready to rock the social media stage, answer the following questions: (1) I want to be a social media rock star because: (a) I live and breathe social networking. (b) I love everything about it! (c) I want to sell my book or product and I think being a social media rock star is an essential part of my strategy (d) It seems easy. Everything else is just too much hard work. (e) I like to help people make the most of opportunities, and everyone can do so with social media (2) How interactive will my sales model be? (a) The social networking part will be the full extent of my customer/client interaction: It is aimed towards getting them to buy my product (b) Highly interactive. I want to become a social networking or marketing coach. (c) I plan to JV with people and become involved in client startups There is no right or wrong answer to these questions… with one exception.  If you answered “c” to Question # 1, you may want to rethink your motives and strategy.  Becoming a social media rock star...
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