by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | May 3, 2012 | Social Media Articles
This is Part 8 of my blog series featuring Hubspot’s AWESOME eBook “Using Twitter for Business: An Introductory Guide” http://bit.ly/HubSpotTwitter4Business #Twitter #Tips #SocialMedia #Success bit.ly/HowToGetMore “HOW TO” Get More People To Follow You On Twitter @HubSpot @CarrieWilkerson — Keith Keller(@KeithKeller) May 3, 2012 Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too. This is why it‘s so important to get your profile fully set up before reaching out for new connections. If you follow someone who doesn‘t already know you, you need to display sufficient information about yourself in your profile so he or she can make an informed decision of whether to follow you back. Attracting a followers is important because they will serve as your network who will view your tweets. Think of your total number of followers (AKA your following) as your Twitter reach. Tips for Attracting New Followers & Increasing Twitter Reach 1. Make your company’s Twitter usernames easy to find. Create a page that lists all the Twitter handles of the people in your company. By giving your customers an easy way to interact with individual people, it helps them get to know the type of people who work at your company. It also gives them insight into your brand! HubSpot has a page showing our presence on Twitter http://HubSpot.com/Twitter Zappos is another example of a company with an excellent Twitter page https://Twitter.com/Zappos 2. Place “Follow” buttons on your blog and various pages of your website. Make it easy for people to find out...
