A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

by | Apr 2, 2018 | GUEST BLOG POSTS: Social Media & SEO

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING A guest blog post by Josh Wardini     Back when the very first video was launched online in 1994, nobody had any idea that it was going to become a powerful tool in marketing. Seeing that everything has become more and more digitized over the last couple of decades has also brought innovation to the world of marketing. These days, video marketing is a popular approach for content creation that is relevant, personal and can even leave a trace in the memory of an audience. Although the goal for most marketers nowadays is to make their videos go viral, it should never be the objective of a video marketing campaign.   How it all began!!   The very first video sharing website was started by Chase Norlin in 1997. The website allowed its users to upload files in different video file formats and to share those videos. Unfortunately, the website was plagued with different problems, mainly because the internet technology was not advanced enough. Eventually, in 2001, the website closed down due to bandwidth and financial problems. Three years later may not seem like such a long time in real life, but in internet time, where everything is changing each millisecond, this feels like an eternity. So, it would be a long while until the next popular video sharing platform would end up online. Thus, Vimeo was founded. …. and later, YouTube.   The beginnings of popular video sharing platforms   Jake Lodwick and Zach Klein founded Vimeo in November 2004, three years after the first popular video sharing website closed...
HOW TO SHARE YOUR STORY ON A LIMITED BUDGET

HOW TO SHARE YOUR STORY ON A LIMITED BUDGET

by | Nov 27, 2017 | Featured Posts

Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that?   THE FUTURE OF SOCIAL MEDIA (2017)   I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series.   ?   Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO

by | Sep 18, 2017 | GUEST BLOG POSTS: Social Media & SEO

GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer     If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience  has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
F.O.C.U.S: Follow One Course Until Successful

F.O.C.U.S: Follow One Course Until Successful

by | Oct 13, 2014 | MP3s

In this episode Keith shares his advice about the fastest way to success ( F.O.C.U.S ) “F.O.C.U.S” (F)ollow (O)ne (C)ourse (U)ntil (S)uccessful http://t.co/CoAdzemFjD #OverwhelmMustStop @OMSeries (( Podcast )) — Keith Keller (@KeithKeller) November 12, 2014 Laura: All right, Keith. Do not disturb. Do not enter. Do not touch. Wet paint. Everywhere we look, we see warnings. I want to know what warning you would give to an online business owner. Keith: Oh, you will love this. You will love this. This is probably the best one so far. I actually got this one from Mari Smith. I love this. I use this every day. FOCUS “F-O-C-U-S” What does it stand for? Follow One Course Until Successful That’s a mantra. That’s a mantra to live by. I’m not saying I do it every day, but I try to do it every day, FOCUS. Laura: Yeah. Focus is huge. If you think about a magnifying glass under the sun, if you hold it on one thing, you can catch that one thing on fire. If it’s moving all over the place, it doesn’t do anything. Keith: Wow! That’s a good analogy. Laura: Yeah, it’s all about focus and that concentrated effort that when you just focus it tightly, you can make anything happen. WATCH THE INTERVIEW AS A VIDEO  MORE PODCASTS & VIDEOS MP3s & Transcripts You Tube Videos iTunes Podcasts CLICK HERE FOR OUR FREE ACTION GUIDE & VIDEO...
SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

by | Jul 1, 2013 | GUEST BLOG POSTS: Social Media & SEO

SOCIAL MEDIA 4 AUTHORS Guest Blog Post By Marianne de Pierres   “Amid the clamour of social media, you must find your own voice. If you are enjoying yourself then you’ll quickly build a network.” Authors can take the work out of social media and still achieve visibility by simply choosing the right platform/s for them. Marianne de Pierres A BRIEF OVERVIEW TO GET YOU STARTED FACEBOOK What’s it like?  Facebook works well for the gregarious author who likes to share both their own thoughts and resources they’ve found. Simple rules will help you manage your time. What You Can Do? Run competitions Broaden your network by tagging bigger common interest groups Have real time instant chats Network with colleagues Use paid for advertising TWITTER What’s it like? Twitter is quick to update but not immediately visual. Phrase your posts in simple direct ways and learn the power of the hash tag. What You Can Do? Chat, share links and pictures Network - Twitter is one of the best professional networking platforms available Secure your own hash tag on Twubs and build a whole tribe who are interested in talking about the same topic GOOGLE PLUS What’s it like? Google’s answer to Facebook is looking better and better all the time. Works well with all the Google apps. What You Can Do? Share posts and thoughts Run simple competitions Create a Google hangout  - a video- based chat group - with other writers or readers Google Huddles – chat with authors and readers using a phone app. YOU TUBE What’s it Like? YouTube’s video platform that has been around for...
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