INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

INFLUENCER MARKETING 101 An Interview With Taya Payne Our latest “MAGIC MELBOURNIANS” episode focuses on Influencer Marketing for fashion brands and this week we interview Taya Payne. Taya has an AMAZING story about how she has set up a local business and is using Instagram & Facebook to promote it.   www.Instagram.com/RentMyWardrobeOG www.Facebook.com/RentMyWardrobeOG     Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Keith Keller: Hey guys! Keith Keller, Melbourne Australia. Today we’re interviewing Taya Payne about Influencive marketing and I have called this particular, I’ve called this particular episode “Inside the head of Gen Zed” because, you know I’m 50, I don’t have any idea what the average 17 year old girl is thinking, but if I was selling clothes to 17 year old girls I’d need to know that. So first things first let me know what’s going on in the head of Gen Zed how do you process the world, tell me, talk about Influence marketing and endorsements, what does that mean to you? Taya Payne: Everything is Social Media at the moment!! Especially Instagram, I feel Instagram is the one place that people my age, people within this market, so the young, between the ages of say16 and say like 30’s everyone are like spending all of our time like online, on social media, following all these influencers, all these big Instagram personalities, whether they are models or just regular people who have built their sort of empire on Social media through sponsorships and all these...
TWEET WITH THE END IN MIND

TWEET WITH THE END IN MIND

TWEET WITH THE END IN MIND An Interview With Wendy Fore    In this Blab we talk about how to TWEET WITH THE END IN MIND and why it is so important to include the following 3 elements in your Twitter marketing strategy. Once you have these in place you are in a solid position to move forward with your Social Media marketing, on Twitter or any of the other platforms you choose to use moving forward.  How are you doing with these 3 elements?   (1) Your Website (This is Your “Home Base”)   (2) Your Blog (A Place To Tell Your Story)   (3) Your Free “Teaser” (Builds Trust & Momentum)     TWEET WITH THE END IN MIND (The Video Replay)     TWEET WITH THE END IN MIND (The Podcast)  TWEET WITH THE END IN MIND (Download The Free Transcript)    Wendy: Hi everybody my name is Wendy Fore from Cash Life Mastery and today you’re joining Cash Life Mastery Social Juice ‘Tweet with the end in mind’ yes that’s right guys today we are talking about Twitter and how we can use Twitter to take our business into sky rocketing profits, and like I said my name is Wendy Fore from Cash Life Mastery, where we’re helping entrepreneurs onto a path to success and if you would like to contact me we are Cash life mastery on Facebook, we would love to hear from you, with any of your questions, concerns and help you get your business into profit. Today guys joining me is my co host Keith Keller, the king of Twitter, and...
SHOWCASE YOUR BLOG CONTENT

SHOWCASE YOUR BLOG CONTENT

Showcase Your Blog Content In 4 Steps Guest Blog Post By Stephanie Ward Recently I visited a blog I was curious about and wanted to see what kind of juicy tips I could pick up. But there were no categories to choose from and only one post was visible on the main blog page. There were no suggestions for posts similar to the one that was featured. And there wasn’t a collection of the most popular content. There were links underneath the one post that was showing for ‘older’ and ‘newer’ posts which is a smart move. Some people might be curious enough to click on one of those but it’s not likely. This is because our time is so precious that unless we know for sure that we’re going to get something we need, we can’t be bothered to sacrifice the time. And yes, there was a search box. But if you don’t know what you’re looking for, it doesn’t help. With blog posts, it’s often the case that you don’t know what you want until you see it. So what can you do? Let me hook you up with 4 ideas. (1) Feature the Categories of Your Blog   You don’t have to show all of your categories, simply select the ones that are most significant to your audience. Check out this option. (2) Display More than One Blog Post on Your Main Blog Page   There are many options to choose from here. You can show one full post and partial views of several others. You can show only the titles of many posts. Go to the...
BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST

BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST

BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST Before You Start Your Twitter Marketing!! (1) Your Website (This is “Home Base”)    (2) Your Blog   (A Place To Tell Your Story)    (3) Your Free “Teaser” (Builds Trust & Momentum)        There’s really is no point being on Twitter if you don’t have a good foundation, let me explain why… Your website is what I call your home base – You own it. It may take years to build and refine but like a house, once it’s built, you can live there forever. If you’ve got all of your content on a particular or on various social media platforms, consider this:   What happens if the site shuts down for some reason?   More realistically, what happens if the admins or owners of that particular site decide your content isn’t fit for public consumption? Remember, they don’t really need a reason to make this move. Make the time and spend the money to get yourself a website that Google recognizes and you own. There’s another key element here too - what I call Google juice. There’s no point in having a website if Google can’t see it. After all, most people just Google their way through life. it’s the top search engine and not having a presence on it is likely to hurt your business dearly. So, once you’ve got your website, what next? Get yourself a blog (running with the house analogy, this is your ‘spare room’). A blog is where you can communicate with your audience and share stories via short stories, articles, podcasts, videos… whatever you...