TOP 5 MARKETING TRENDS FOR 2019

TOP 5 MARKETING TRENDS FOR 2019

  Guest Blog Post By Christina Garnett     2019 is right around the corner and you are no doubt working on next year’s strategy. So… where should you put your energy? What trends should you focus on to effectively reach your goals? Here are my top 5!!     (1) Digital Ad Overload     As more people spend time on social media and online, they are leaving data breadcrumbs for advertisers. You can target demographics, buying preferences, interests, etc. You can highly target the audience you want to hit, but so is everyone else. Just like the decline in organic, there is a lot of noise out there so the quality of content/ads is priceless now. It isn’t enough to just create a target audience, add an image, and press submit. Your audience is being inundated with static ads, search ads, videos ads, banner ads, Gmail ads, etc.  Real question: where is the TIVO for social media ads? Eyeballs aren’t enough and it’s easy to have your ad grouped into the overall disdain of an audience who sees an ad after each scroll.   Fight through the noise by being attuned to your audience and their needs. What do they want to see? What are their pain points? What kind of ad and message would make them want to respond?     (2) Focus On ROI     From the small business owner down the street to Fortune 500 companies, seeing ROI for your marketing and advertising efforts is wanted and valued. Digital advertising isn’t seen as a new medium anymore so it longer gets the “let’s just...
TAPPING INTO THE AMAZING POWER OF USER GENERATED CONTENT

TAPPING INTO THE AMAZING POWER OF USER GENERATED CONTENT

A Guest Blog Post By Shruti Deshpande   Today we live in a world where we are constantly over communicated to. This tunes our minds to block out the noise. This is indeed bad news for brand marketers. The more we contribute towards this, the more we are tuning out our own customers.      What Is User Generated Content?   User generated content is content created by users shared across multiple social media and marketing channels. This is content created in various formats like images, text, audio and video. It is one of the best ways to push customer advocacy. User generated content requires marketers to not only know where their customers are but also which channels they have the most influence on. According to Sprout Social, customers are 75% more likely to share a good experience with a brand. Also more than 70% are likely to buy from a brand that they have had good interaction with. As a result user generated content is refreshingly different and cuts through the marketing noise adding significant value to both brands and customers.    Why Does It Work?   We are in the times of ‘social advocates’ and tend to trust them more. Why? Because they are genuine. We as humans tend to trust the close circle of other humans in our lives. It matters what they have to stay about the products and services we use.  Consumers have an innate ability to spot the fake, over-priced, over-endorsed products and rather prefer a true depiction of the value of the product in a real human environment.     The key...
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND  A Guest Blog Post By Patrick Foster   “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today.   Get More Product Reviews   Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

“USING TWITTER 4 SEO”  A Guest Blog By Jay Egger   While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google   In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one.   (1) Be Active   No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel.   (2) Talk About Trends   Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an eye on what today’s trends are on...
THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger       Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video.   That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow.   (1) Optimize Your Social Video For Different Channels   Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk...
8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

                           8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang   Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend.    Why Video Marketing Is So Important Now!!     There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video?     While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites.     How To Share Videos On Twitter (The ABCs)     ...
VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY

VIDEO EDITING MADE EASY Guest Blog Post By Anthony Bergs     Nowadays, people often post personalized videos on social networking websites. Some of the video editing apps are so easy that the beginners can also use to create videos. In this article, we will be discussing the video editing apps for IOS, Android, and Windows. Also about their features and functions.   Video editing apps for IOS  iMovie   iMovie is the most popular video editing app for IOS.    The features are: Animated Titles- There are a number of styles. It adds beautifully animated titles that give your movie a more cinematic. Cinematic Filters- There are ten cinematic filters. You can make it black and white, vintage or western cool look. You can apply filters to every clip. Sound Effects- There is built-in music and multiple sound effects to make the video look good. Easy to share- After creating a video, you can share with your fans. You can message or post the video on any social networking site.   Functioning iMovie is an easy way to make movies. Choose a video clip. Use the features of iMovie like, titles, effects, music, and timing to create a video. When you are done with the video, you can share it easily. It supports cinema quality films.   Videoshop   Videoshop is an easy video editing app to personalize videos.    The features are: Reverse & Slow motion- The app allows you to play the video in reverse mode. You can also adjust the speed of the video to slow or fast motion. Effect & Transition- The app has six...
A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING

A BRIEF HISTORY OF SOCIAL VIDEO MARKETING A guest blog post by Josh Wardini     Back when the very first video was launched online in 1994, nobody had any idea that it was going to become a powerful tool in marketing. Seeing that everything has become more and more digitized over the last couple of decades has also brought innovation to the world of marketing. These days, video marketing is a popular approach for content creation that is relevant, personal and can even leave a trace in the memory of an audience. Although the goal for most marketers nowadays is to make their videos go viral, it should never be the objective of a video marketing campaign.   How it all began   The very first video sharing website was started by Chase Norlin in 1997. The website allowed its users to upload files in different video file formats and to share those videos. Unfortunately, the website was plagued with different problems, mainly because the internet technology was not advanced enough. Eventually, in 2001, the website closed down due to bandwidth and financial problems. Three years later may not seem like such a long time in real life, but in internet time, where everything is changing each millisecond, this feels like an eternity. So, it would be a long while until the next popular video sharing platform would end up online. Thus, Vimeo was founded. …. and later, YouTube.   The beginnings of popular video sharing platforms   Jake Lodwick and Zach Klein founded Vimeo in November 2004, three years after the first popular video sharing website closed...
SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED ON TWITTER

SIMPLE WAYS TO AVOID GETTING SUSPENDED A Guest Blog Post By Indra Chandon     Every time any social media platform runs a campaign to clear out fake accounts people complain about loss of followers and the social media companies remind us of their Terms of Service. Sometimes it can be the only time you think about taking a look at the Terms of Service. It can be a surprise when we actually find out what they mean for the campaigns and social media marketing strategies you’re running. With Twitter actively clearing out fake accounts (and deleting ‘deck’ accounts recently), the usual notifications about the Terms of Service have lots of people complaining. Before you join those angry voices, here’s the lowdown. What you have agreed to abide by just by having a Twitter account:   (A) The images you use for your profile, header, background and posts don’t infringe on anyone else’s copyright.   That means you can’t use images of famous people without their permission. You can’t use a logo or trademark that you don’t own. If you have created your own image you can’t have copied it from somewhere else. Grabbing images from the internet without checking the licensing will also get you in trouble.   (B) If you have more than one Twitter account it’s wrong to publish an identical post at the same time to all the accounts you have.   While tools like Hootsuite, TweetDeck, Buffer, SocialPilot etc, allow it. You are not supposed to be doing it. Twitter wants you to post unique content to every single one of your accounts.  ...
20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING

  20 WAYS THAT TWITTER ANALYTICS CAN IMPROVE YOUR MARKETING A Guest Blog Post By Pankaj Narang    Twitter is now one of the biggest social media platforms and it can help your business in so many ways. With the help of Twitter Analytics, you can certainly improve your strategies too. There are already different ways to use Twitter for business. With the assistance of Twitter Analytics, you can come up with better marketing campaigns. To make things easier for you, I have listed different ways of using Twitter Analytics right here. (1) Performance Overview   After launching the Twitter Analytics page, you can see various sections. Right on the homepage, you can view the overall performance review of your profile. By default, this will provide these parameters over the course of the last 28 days:   Top tweet, mention, follower, and media tweet Tweet impressions Profile visits Mentions, and more   (2) Measure Twitter Activity   If you want to get into details, then you can simply click on the “Tweet” tab. This will provide a graph related to your Twitter activity. By default, it would be for the last 28 days. This can help you analyze the respective dates when your account had the maximum engagement. You can simply learn from your past activities and repeat your success in the coming days.   (3) Statistics about engagements   On the same page, you can get in-depth insights regarding various parameters associated with social engagement. There would be a quick listing of statistics related to engagement rate, link clicks, retweets, likes, and more. It will help you extract...