SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY

SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...
SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED

SOCIAL VIDEO 101: GETTING STARTED A Guest Blog Post By Patrick Bailey     If you want to market your business, there are many ways to do it. Video marketing is one of the most popular marketing tools. Hundreds of millions of people are participating in video marketing on Facebook, Twitter, Snapchat and even Linkedin.  The popularity of such tools is not a surprise. Videos are easy for people to process. …. but there are warnings. If you do not know what you are doing, video marketing may be difficult to create. The good news is, there are tips to help you start video marketing.    (1) MAKE A PLAN   Whether you are doing a video how to get pregnant, how to stop using drugs, or how to train a dog, it is important to make a plan. Before you jump into video marketing, this plan may help you tie everything together.  You may want to create a plan that includes the types of videos you will make, the proposed titles for the videos, the descriptions of the videos, and the dates when you will post the videos. You will want to track the metrics (measurements) for each of your videos. So, in your plan, be sure to track the growth from each video, such as the numbers of likes and comments that you have received. Recording this information may help you determine which components in your plan are working and which components are not working. Your plan should also include lists of the platforms you plan to post your videos to. (Twitter, Facebook, Instagram, Snapchat, Pinterest, etc)...
7 VIDEO MARKETING IDEAS TO TRY IN 2019

7 VIDEO MARKETING IDEAS TO TRY IN 2019

7 VIDEO MARKETING IDEAS TO TRY IN 2019 A guest blog post by Kas Szatylowicz Video marketing has been hot for a few years now, and it’s showing no signs of slowing down. In fact, it’s speeding up. By 2020, it’s forecast that video will make up a whopping 80% of all internet traffic. Not just that, but video keeps your customers’ attention better than any other type of content. However, video marketing is also changing. To stay ahead of the curve, you need to identify the trends and take action on them before your rivals. In this article, we take a look at 7 brilliant video marketing techniques you should try out in 2019.   A GOOD BEGINNING!!     (1) Live Streaming     If you want to level up in 2019, you’ll have to broadcast live on social media. In 2018, 80% of consumers said that they want to see live video more than pre-recorded video, with the amount of people watching live videos on Facebook, Instagram & Twitter (via Periscope) rising all the time. More than that, 13% of web traffic derived from video now comes from live videos. Live videos make you and your brand look more authentic. When done right, they can be super compelling. Consider holding on-the-fly Q&A sessions between yourself and your audience, or consider giving your customers a “behind the scenes” glimpse into your business. You could also use live video to deliver advice on a particular topic, or you could host an interview with an expert in your niche. Make sure to promote your video video beforehand. For example,...
TOP 5 MARKETING TRENDS FOR 2019

TOP 5 MARKETING TRENDS FOR 2019

  Guest Blog Post By Christina Garnett     2019 is right around the corner and you are no doubt working on next year’s strategy. So… where should you put your energy? What trends should you focus on to effectively reach your goals? Here are my top 5!!     (1) Digital Ad Overload     As more people spend time on social media and online, they are leaving data breadcrumbs for advertisers. You can target demographics, buying preferences, interests, etc. You can highly target the audience you want to hit, but so is everyone else. Just like the decline in organic, there is a lot of noise out there so the quality of content/ads is priceless now. It isn’t enough to just create a target audience, add an image, and press submit. Your audience is being inundated with static ads, search ads, videos ads, banner ads, Gmail ads, etc.  Real question: where is the TIVO for social media ads? Eyeballs aren’t enough and it’s easy to have your ad grouped into the overall disdain of an audience who sees an ad after each scroll.   Fight through the noise by being attuned to your audience and their needs. What do they want to see? What are their pain points? What kind of ad and message would make them want to respond?     (2) Focus On ROI     From the small business owner down the street to Fortune 500 companies, seeing ROI for your marketing and advertising efforts is wanted and valued. Digital advertising isn’t seen as a new medium anymore so it longer gets the “let’s just...
HOW TO PROMOTE YOUR MUSIC ON TWITTER

HOW TO PROMOTE YOUR MUSIC ON TWITTER

HOW TO PROMOTE YOUR MUSIC ON TWITTER   Angela Sargeant gives some great advice about why Twitter is such a great place to promote your music. Amazing suggestions here about what to post & when, including using hashtags & short videos.     For many musicians, Twitter is one of those social platforms that can be a bit confusing. It seems easy enough to use, but how the heck do you use it effectively to promote your music, and further your career? How do you get people to click on your link to watch your videos on YouTube? How do you get your Twitter followers to also follow you on Spotify or Soundcloud? And how do you get them to keep coming back for more? The answer always starts with having a strategy. Because random posts gives random results. There are so many highly effective ways to promote your music on Twitter, there’s no way all that information can go into a blog post. But there’s some essentials you want to know, to get you started on promoting your music on Twitter.     How Do You Promote Your Music Using Twitter?     Let’s start with the basics and look at your actual Twitter feed, because you want your foundations right first, for maximum impact. Twitter is like real life socializing and networking. You share something that interests your audience, and you join in conversations with others. And just like in real life, if all we do is talk about ourselves, people are going to eventually tune out. If someone looks at your Twitter profile and all they...
TAPPING INTO THE AMAZING POWER OF USER GENERATED CONTENT

TAPPING INTO THE AMAZING POWER OF USER GENERATED CONTENT

A Guest Blog Post By Shruti Deshpande   Today we live in a world where we are constantly over communicated to. This tunes our minds to block out the noise. This is indeed bad news for brand marketers. The more we contribute towards this, the more we are tuning out our own customers.      What Is User Generated Content?   User generated content is content created by users shared across multiple social media and marketing channels. This is content created in various formats like images, text, audio and video. It is one of the best ways to push customer advocacy. User generated content requires marketers to not only know where their customers are but also which channels they have the most influence on. According to Sprout Social, customers are 75% more likely to share a good experience with a brand. Also more than 70% are likely to buy from a brand that they have had good interaction with. As a result user generated content is refreshingly different and cuts through the marketing noise adding significant value to both brands and customers.    Why Does It Work?   We are in the times of ‘social advocates’ and tend to trust them more. Why? Because they are genuine. We as humans tend to trust the close circle of other humans in our lives. It matters what they have to stay about the products and services we use.  Consumers have an innate ability to spot the fake, over-priced, over-endorsed products and rather prefer a true depiction of the value of the product in a real human environment.     The key...
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND

ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND  A Guest Blog Post By Patrick Foster   “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today.   Get More Product Reviews   Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

HOW TO USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE

“USING TWITTER 4 SEO”  A Guest Blog By Jay Egger   While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google   In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one.   (1) Be Active   No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel.   (2) Talk About Trends   Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an eye on what today’s trends are on...
THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING

THESE 7 SOCIAL VIDEO TRENDS ARE DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger       Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video.   That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow.   (1) Optimize Your Social Video For Different Channels   Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk...
8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

8 FANTASTIC WAYS TO MAXIMISE TWITTER VIDEO

                           8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang   Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend.    Why Video Marketing Is So Important Now!!     There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video?     While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites.     How To Share Videos On Twitter (The ABCs)     ...