HOW BEING GOOD AT TWITTER IS GREAT FOR SEO

Guest Blog Post By Lauren Mclaren

 

Twitter Is The Firehose Of Social Media!!

 

Two years ago when Twitter signed a deal with Google businesses were jumping for joy that Google had access to the firehose of Twitter.

For those who don’t know what “Firehose” is, it is a way of explaining the enormous power of Twitter’s stream of tweets.

This was the beginning of an era which made Twitter very important for Search Engine Optimisation (SEO) as now all tweets are indexed by Google.

This gives you the full power and confidence to start use Twitter for enhancing your SEO rankings.

In this post, I will give you an overview of how you can leverage this incredible platform to cater your website’s SEO needs.

So, let’s get started,

 

Twitter Techniques To Improve Your SEO

 

The main point here is simple.

Once you are good at Twitter, you can actually leverage it for good SEO rankings of your website.

All you need to do is understand and learn Twitter firmly.

So, here are the techniques that will help you to improve your website’s SEO performance.

 

The Art Of Using Keywords

 

Remember the hashtag that flashes in almost every tweet of a profile.

Yes, that is the one I am talking about.

They are the keywords for the Twitter platform.

These hashtags help your followers to search your content and improve your searchability.

Now, you made a Twitter post with appropriate hashtags that will give you easy searchability.

Remember, you are not supposed to use more than three hashtags.

If you use multiple hashtags in a single post.

It will look spammy and your followers will be discouraged.

So, make sure you use at max three hashtags for your Twitter post.

Now, you have seen the engagement level in the post.

All you need to do is analyse where you have got maximum views and engagement.

You need to open your Twitter analytics.

Now, you will have a perfect idea about the which keyword is trending and getting more engagement.

This gives you a perfect idea how you can leverage these keywords on your website as well.

This will give you an outstanding advantage over your competitors.

 

Optimising Your Twitter Profile For SEO

 

Once you understand the keywords and hashtags, there is this second step which can not only give your profile a better and long-term searchability but also your website a distinct advantage on Google search results.

As Google is indexing all the “Firehose”, you will be able to get your keywords on your tweets indexed without much trouble.

The results are fantastic from every possible angle.

All your keywords will get indexed and the Google’s social media preferences will do the rest.

Using numbers in the username might push you under the gamut of the spammy list of Google.

So, you need to avoid that.

Also, you need to be sure that your profile is verified as this may confuse your followers or potential followers in the cases of similar name accounts.

 

Introduce yourself In The Best Way Possible

 

The Twitter Bio section is indexed so, you need to be extra careful when you fill out that.

You need to be expressive in the most direct way possible.

As the Twitter language is complex with the usage of hashtags and mentions (@).

You need to make use of them and track your profile with it.

This will give you ample of an idea about how searchable you are.

The profile also gives you ample of options to mention your website which definitely increase your traffic.

Your Twitter profile needs to be accurate, exciting, targeted, flattering, humanising, Intriguing and connected to your business website.

 

Always Link Your Website For Best SEO Results

 

Including a link is the best CTA for your official website.

Analyse your website and select a page which you want your audience to visit.

Since you want your website’s SEO to boost, I reckon for you a homepage is the best option.

While linking your website to your Twitter Account, you must link Twitter back from your website.

This makes your website more authoritative and credible in Google’s eyes.

The results will be in the form of improved SEO rankings of your website.

This step is my personal favourite step to boost SEO rankings.

 

Retweets Will Increase Your Profile’s Traffic

 

This is the best way where you get two things on one platter.

The first is, you will get increased Twitter profile traffic and the second is improved SEO ranking which is the result of an excellent backlinking strategy of your website with Twitter.

When you write shorter updates, they will give your visitors a simple and straight understanding of the message you want to convey.

Quality content pays off wherever it goes.

Same happens with Twitter.

Your quality content will get retweets and the maximum your number of retweets will be, the higher the traffic on your profile.

The best part of Twitter is, here you can directly share your call to action and you won’t be penalised.

Even, it will give your audience a chance to visit your website and traffic is always good for Search Engine Optimization.

 

A Quick Summary!!

 

Firehose is the composite one-word name for Twitter’s full stream of tweets.

Two years back in 2015 Twitter sign a deal with Google which gives them full access to the firehose of Twitter.

This indexing deal makes Twitter a wonderful and ultra-powerful weapon for the SEO of your website.

The hashtags are the keywords for the Twitter platform.

These hashtags help your followers to search your content and improve your searchability.

Using numbers in the username might push you under the gamut of the spammy list of Google.

So, you need to avoid that.

Also, you need to be sure that your profile is verified as this may confuse your followers or potential followers in the cases of similar name accounts.

Your Twitter profile needs to be accurate, exciting, targeted, flattering, humanising, Intriguing and connected to your business website.

Including a link is the best CTA for your official website.

Analyse your website and select a page which you want your audience to visit.

Since you want your website’s SEO to boost, I reckon for you a homepage is the best option.

When you write shorter updates, they will give your visitors a simple and straight understanding of the message you want to convey.

Quality content pays off wherever it goes.

Same happens with Twitter.

Your quality content will get retweets and the maximum your number of retweets will be, the higher the traffic on your profile.

 

HOW BEING GOOD AT TWITTER IS GREAT FOR SEO

HOW BEING GOOD AT TWITTER IS GREAT FOR SEO

 

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