“INBOUND VERSUS OUTBOUND MARKETING”
Powerful Reasons To Start Creating Content
Guest Blog Post By Aroa Vargas
Inbound marketing is a strategy that is designed to attract potential customers to your company by “CREATING COMPELLING CONTENT”
Sending potential customers to invasive advertising stopped working long time ago. Inbound marketing is based more on creating a strategy that makes content the star of the show!!
It comminicates through social networks and generates traffic that allows users to interact with the brand. Moreover, same users fall in love with the brand.
You can imagine what companies realized when Inbound marketing arrived to stay. Actually Inbound marketing has been doing before.; It was just called content marketing strategy. The content must be relevant to the target audience. The content should get the engagement that makes a potential customer be interested in the brand.
Conventional advertising was OUT when customers began having a more active role.
The brand no longer who seeks the customer, the customer seeks the brand.
The new marketing generates content using any type of media (and if is neccessary invent them) in order to reach the consumer. Especially, the new advertising is different from conventional advertising because, after any other reason, advertising market has become into entertainment.
Outbound marketing is the traditional (and arguably outdated) marketing style. This is the view of marketing where communication is unidirectional and the brand seeks clients through advertising and speaking “AT” them, rather than “WITH” them.
INBOUND MARKETING VERSUS OUTBOUND MARKETING
A QUICK COMPARISION!!
How Aroa Vargas Describes Herself!!
When I started the university I already knew how much I loved Marketing, for this reason, I decided to study a Marketing degree.
Nowadays, I graduated in Marketing by Rey Juan Carlos University, in Madrid; and I’m blogger of one of the things I most passionate in the world: The Marketing.
I consider myself a a dynamic, ambitious, daring, enthusiastic and passionately curious person. Maybe for this reason, I love what Albert Einstain says:
“I don’t have any special talent, I am only passionately curious”
Although I like to say that I am writer in inspiration’s times, it’s true that curiosity and motivation are the engines that run the inspiration.
Serendipity, as the unexpected accident that marked my past and still surprising in the present. Consolidating my own way based on lucky accidents did not expect to find; The Marketing was one of them.
In the process of becoming the best version of myself: my own personal brand.
I think that passion, hard work and dedication you can achieve anything you set your mind!
After all, what counts is the attitude that you put every day!
Marketing, creativity, music, entertainment, photography, sports, languages, travelling, new experiences .. Many people insist on separate the professional from the personal, in my case, I’m sorry but I think they are closely related.
Finding something that provides value and differentiation to our personal brand requires a long time, I mean, our personal brand is also built with our personal experiences. A process that has just begun, and starts strong!!
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