Keith shares how wanting to be in the top 10% completely changed his life forever.

Laura Waage: So Keith, during your online journey, what is the best piece of advice that you’ve ever received and how do you incorporate it today?

Keith Keller: This quote, we just spent a couple of minutes talking about quotes. This quote has completely changed my life and that’s a true story. Brian Tracy, possibly one of the coolest dudes in the world, maybe separate to Andrew (@The_SM_Bloke)

He said – I was watching one of his DVDs and he said:

“If you don’t want to be in the top 10 percent of your field, you’re in the wrong field.”

Let me read that out again. If you don’t want to be in the top 10 percent of your field, you’re in the wrong field. You don’t want to get good, you’re in the wrong job. If you wake up in the morning and you just can’t be bothered, it completely changes your energy level.

So that quote, just hit me in the head.  I remember it. It was a public holiday here, what we call the Queen’s Birthday weekend. I just remember going away for the weekend and getting my journal and saying, “OK. That’s a challenge. What do I want to get good at? What do I want to be in the top 10 percent in the world at? What do I want to stamp myself down for?”

At that time, like everyone else, I was trying to do everything, Google Plus and Pinterest and LinkedIn and YouTube videos. So I just decided July 2010 I’m going to be the best in the world at Twitter. That’s it.

I don’t care about Facebook changes and all this crap they keep coming up with. I’m just going to become the best in the world at Twitter. Completely changed my life, focused me like nothing else. I’m proud to say I am in the top one percent in the world. I’m so proud of that.

Laura Waage: Yeah, it’s phenomenal and Brian, he’s so brilliant and I’ve been fortunate enough to work with him a few different times. His wisdom comes from a place of really recognizing that your energy is the barometer for your creativity and when you are doing something where there’s so much positive energy and so much creativity flowing and you are so excited that you actually want to be in the top 10 percent, you want to be involved in it every single day, it really changes the way that you live your life, enjoy your life and the fact that – back to something you and I previously talked about, the fact that you truly can do what you love and the money will follow.

Keith Keller: Yeah, and it changes your energy. It changes the way you view yourself. It changes the way you hold yourself. It changes the way you talk about yourself and I’m proud. I found my thing. I found my flow. I’ve got my mojo, yeah.




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