DO YOU SUFFER FROM CONTENT SHOCK?

DO YOU SUFFER FROM CONTENT SHOCK?

DO YOU SUFFER FROM CONTENT SHOCK? Guest Blog Post By Andrea Scoretz     I’ve heard from a few sources now that the appetite for quality content is diminishing, and that other factors too are playing a dominant role in what has been labelled as “Content Shock”. I know there’s more to getting our message moving through social networks than content alone.  But the message is in the content, so shouldn’t quality matter? Experts are saying that if your specific market is already saturated, you’ve got some tough decisions to make. Perhaps you’ll need to rethink your niche, come up with some hard cash for advertising, or brainstorm some next-level ideas to establish and maintain an audience.  Although I’m not questioning these perfectly logical suggestions, good content still remains a mandatory piece of the puzzle. Because when we offer unnecessary, redundant, and insincere content to our audience, we risk eradicating the trust we worked so hard to build, and inadvertently question and discredit their intelligence. Serving someone dog food and attempting to convince them it’s prime rib is a quick way to lose a customer.  If we want to keep our audience loyal and engaged, we need to do away with hollow content. That means no more made-in-China, one-time-use, throw-away content that’s destined for junk folder landfills. Content that lacks connection equals lost credibility. And whether we choose to admit it or not, we are desperate for connection. It’s what we live for.  As a technical writer, I’ve produced my fair share of connection-less content. Instructional manuals anyone? Ugh. People avoid them like the plague, and they’re often considered a...
FINDING SHELTER IN THE STORM

FINDING SHELTER IN THE STORM

FINDING SHELTER IN THE STORM Guest Blog Post By Mark Lupul (Profilze)    Has it ever occurred to you that social media is like a storm?  But storms aren’t all that bad are they? After all, witnessing lightning strikes and the rumbling aftermath can be a beautiful thing. Take Aaron Gordon, for example, when he mesmerized the world at NBA slam dunk competition or when International Women’s Day saw the internet blow-up with Kim Kardashian’s and Emily Ratajkowski’s selfie. I’ll guarantee that you’ll witness stuff you want to see and stuff you don’t; and regardless of how desirable this content is, you’ll be overwhelmed by the amount of it. Social networks are in business to feed you information or junk, rather, in all shapes and sizes. That is until a genius discovers an algorithm that reads your brain that gives you the junk you actually want to see. For now, it’s difficult to get your content so you better open up that UmbrELLO (see that Ello reference?) and embrace the storm.   What Google’s CMO Has To Say About The Storm   The other day I attended a digital marketing conference where I had the pleasure of listening to Fab Dolan, the CMO of Google Canada.  He shared some fascinating and candid stories about the digital marketing industry. One particular nugget that stuck out was his assessment of how we go about digesting the web. He shared that he gets a ton complaints about YouTube’s videos. People are always concerned about the amount of junk and perceivably low-quality content being uploaded. Why would someone use a website that has one...
What Does Success Mean To You? ( Here are a few ideas )

What Does Success Mean To You? ( Here are a few ideas )

In this episode Keith Keller shares with Laura Waage his definition of success. Success Is…….. (?) What Does Success Mean To You? (( Here are a few ideas )) http://t.co/d3QhLQbHwe @Laura_Waage @OMSeries #WorkLifeBalance #Success — Keith Keller (@KeithKeller) October 27, 2014 Laura: All right Keith. I want you to finish this sentence for me. Are you ready? Keith: Yeah. Laura: Success is …  Keith:  “Living the lifestyle you love”   Laura: Very nice. I like that answer. Expand on that a little bit. Keith: Well, Heather Porter, our mutual friend from the group, she said – she posted a quote. I’ve been saying this every day for about a week and a half. Entrepreneurs are prepared to work 80 hours a week to stop working 40 hours a week. The reason we’re working 80 hours is because we’re at the starting phase and we don’t want to work 9:00 to 5:00. So living the lifestyle you love is not working in the city, not suiting up, if that’s what you don’t want to do. I tell you, I don’t want to do it. I live an hour from the city. I never go to the city. I live 10 minutes from the beach. I walk there every day and I have a latte and I watch people surfing and walking their dog and I’m hanging out with my laptop and checking my app on my mobile phone while I’m having my latte, my toasted cheese sandwich and I’m thinking, “This is it! This is what I do.” This is why I do what I do, so that I can...
What Does Success Mean To You? ( Here are a few ideas )

My Biggest Business Mistake ( and how I fixed it )

 In this episode I talk to Laura Waage about my biggest online business mistake     (and how I fixed it…. )  Laura: All right Keith. I’m going to ask you a question that’s going to get a little up close and personal but I think it really helps people to kind of know where we’ve been and what mistakes we’ve made. So what is the biggest mistake that you’ve ever made in your online business? How did you overcome it? Keith: Well, I think the biggest mistake is that I waited too long. That is a bit of a lame answer really. But I didn’t start until I was 40. Can you believe it? Forty years old. I’m just getting my mojo now. But for 20 years, I hid out. I didn’t take the jump. I didn’t trust myself. Look, I absolutely want to leverage this idea. If you’ve got an idea, if you think you’ve got something that’s worth doing, do it. Jump in, because I waited for 20 years and I had so many crappy jobs. Torturous, mind-numbing jobs. I could have given up. I just could have gone off the rails. Luckily, I did jump but it took me until I was 40. So I think my biggest mistake in general is the idea that I just took too long. Luckily, I’m making up for that. I’m 48 years old now and I’ve been working my guts out for eight years and I sort of caught up to where I could have been had I have jumped in when I was 20, 22. We got...
What Does Success Mean To You? ( Here are a few ideas )

Stop Doing Everything Yourself!!!

In this episode Keith shares why your should “Stop Doing Everything Yourself”  Laura: So Keith, here’s an interesting question for you. Do you remember the very first time that you leveraged delegation in your business and if so, what feelings came up for you as you went through it? Keith: I was thinking about this yesterday. This is so brilliant. I mean I know a lot of my friends feel this too. I came up with four ideas. One is, “Can I really afford this?” Of course the opposite is, “Can I just do it myself?” I will just do it myself. Because I can’t afford it, I will just do it myself. The other one was, how long will it take if I – we’re going to find someone. Are they any good? Are they going to be reliable? Will they do a good job? Then I’ve got to chase them up. I will just do it myself, which is the biggest trap of all. Then the whole idea of, “Is it worth the effort?” Am I going to get a superior result or am I going to leverage my time in such a way that is going to be worth all of this time and effort? Of course that’s the first time you do it. Once you’ve done it once, you’re hooked. You go, “Geez! I just freed up half a day.” It would have taken me half a day to do that. That guy has gotten it back to me in an hour. It looks brilliant. It costs virtually nothing compared to what it would have...