by Keith Keller | Jun 15, 2016 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
SOCIAL MEDIA SHOWCASE Some Highlights By Guest Blogger Courtney Crawford www.QueenstownToKaikoura.com PERCEPTIONS BEFORE THE CONFERENCE Growing up in the 21st Century, I never really gave much thought to the sudden adaptation to new technology as it went from brick phone used solely for ringing landlines and any other “mobile” phones… at best, texting and the snake game became available. To the modern day technology like the go-pro, the Samsung S7, the I-phone 5S and software apps that can be used on computers and mobile phones. Technology constantly seems to change from a monthly to a yearly basis on a variety forms of hardware and software. The onslaught of what is available can almost seem to be overwhelming. And because of this, it has become the social norm to take each change in stride as it occurs and adopt it to how we use the technology without giving much thought in how we can strategically use social media for the sake of innovation and reaching out to other communities or organisations. There seems to be a broad general understanding of the purpose behind Facebook, Instagram, twitter, YouTube, and snapchat as we have been left to figure out how the technology and social media operates on our own. Even with the curiosity of learning how to use all of the new technology and social media platforms; they have been designed to allow users to embrace it to meet the user’s needs and interests. As a result of this, users such as myself, have ended up using Facebook, twitter and Instagram as a form of personal gallery to share our...
by Keith Keller | Apr 29, 2016 | Twitter Podcasts
TWITTER MAGIC 4 BLOGGERS Recently I was interviewed on The Aussie Bloggers Podcast We had a great chat about why I looooove Twitter and how it can help bloggers Here are some of the highlights we talked about in the podcast How to break the Twitter barrier Reach millions of people in Twitter in one day The difference between reach and followers How to apply the 80/20 rule to your social media How to build up cyberkarma Learn the 4:1 rule or Keith’s own 10:1 version Hear the amazing ‘IKEA’ box story How to use Twitter as a JV tool Learn about Twitter 30/30 Find out about Keith’s “Twitter Magic 123” system How many times a day you should check your Twitter feed SOME ADDITIONAL INSPIRATION “TWITTER WRITE” (Twitter Tips 4 Writers) MORE FREE PODCASTS HERE!! www.TinyURL.com/TwitterPodcasts TWITTER MAGIC 4 BLOGGERS ((Full Transcript Available Below)) Tanja Turner: Hi, I’m Tan from Write your Cancer. Amanda Hoffmann: Hi, I’m Amanda from My Office Books. T/A: …. and we’re from “Aussie Bloggers Podcast” Tan: Today we have a really special guest, an absolute, total expert on Twitter. We’re talking to Keith Keller. How are you Keith? Keith Keller: Hey, How’re you doing? A few Aussie’s on the same team. Isn’t that brilliant? T/A: (both laugh) Tan: That’s awesome. Amanda: Well Keith, one thing I’ve noticed with bloggers, is, they all had a huge pain point. You know what it is? Twitter. None of them, all very rarely..there are some very clever bloggers out there that can use it, but the majority of bloggers really have no idea...
by Keith Keller | Feb 25, 2016 | GUEST BLOG POSTS: Social Media & SEO
BLAB VERSUS PERISCOPE The Two Live Streaming Giants Decoded!! Introducing Guest Blogger Antwan Powell @Poky_Twan Recently there has been a collection of new platforms for entrepreneurs and business owners to connect with their clients. Arguably two of the most exciting of these have been BLAB & PERISCOPE. Live streaming sites that allow you to talk DIRECTLY with your potential customers and fans. Let’s decode the main differences shall we? www.Blab.im (The Brady Bunch Model) Up To 4 people On The Screen At One Time The Clear Winner For Usability & Engagement!! The challenges when starting a business. w/ @CDSciullo@KeithKeller@Ludwigman24https://t.co/cy2TivOoM6pic.twitter.com/18dbRUWVWO — Antwan Powell (@poky_twan) February 26, 2016 Blab Replays Can Easily Be Added To You Tube You Also Get An Audio Version To Create The Podcast Blab has many advantages, hosts have the power to allow who he want to go live. The additional guests can introduce their product to your audience, and leave contact information for the potential client or friend to keep in touch. With Blab you choose who you want on your video feed, but viewers still have the privilege of responding in text. Upon creating a new Blab account, the app itself has functions that show you who is live. Not to mention, each individual hosting a Blab create his unique banner, which addresses each individuals Blab primary topic. For instance, “Reach Out: Basic Elements for Entrepreneurs.” With this title and banner it is designed to help one attract a specific audience or group. Blab have a feature that is pretty simple. One color. A visual image of the viewers profile picture,...
by Keith Keller | Jan 7, 2016 | Twitter Podcasts
TWITTER MAGIC 123 Growth Hacking Your Twitter Marketing!! Recently, I have been playing around with a new growth hacking formula I call: “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Here is an interview I did with Melbourne writer Sarah Cannata about how this simple formula sky rocketed her on-line success in less than 4 weeks. AMAZING STUFF!! TWITTER MAGIC 123 ((Downloadable PDF)) This podcast is part of a 4 part series I recorded with Sarah recently. www.Twitter4Writers.com Sarah Cannata (@CannataAU) Hey, this is professional writer, Sarah Cannata, and welcome to the Twitter Write podcast. Before I go any further, let me introduce you to global Twitter marketing specialist, Keith Keller. Keith, welcome. Keith Keller (@KeithKeller) “TWITTER MAGIC 123” ((The Full Interview)) Hey! Look, it’s been almost a month, you know, since we had our last podcast. And I don’t believe how much you’ve achieved in 4 weeks. It’s less than 4 weeks. And I think you had at that time 265 followers. You hadn’t done that already awesome article with Kaz, which went viral. You’re up to 900 followers now. You’re gonna crack a thousand in less than 6 weeks. And this stuff is working. It’s so exciting. Sarah: I mean, it definitely is. The kind of numbers that I’m reaching 6 weeks after we first started chatting, I mean, a month— it’s only been a month since you’ve been away and some of the stats and the numbers that we’ve got pretty much proves that what we’re doing here is working. So, I mean, I’ll run...
by Keith Keller | Nov 9, 2015 | GUEST BLOG POSTS: Social Media & SEO
“INBOUND VERSUS OUTBOUND MARKETING” Powerful Reasons To Start Creating Content Guest Blog Post By Aroa Vargas Inbound marketing is a strategy that is designed to attract potential customers to your company by “CREATING COMPELLING CONTENT” Sending potential customers to invasive advertising stopped working long time ago. Inbound marketing is based more on creating a strategy that makes content the star of the show!! It comminicates through social networks and generates traffic that allows users to interact with the brand. Moreover, same users fall in love with the brand. You can imagine what companies realized when Inbound marketing arrived to stay. Actually Inbound marketing has been doing before.; It was just called content marketing strategy. The content must be relevant to the target audience. The content should get the engagement that makes a potential customer be interested in the brand. Conventional advertising was OUT when customers began having a more active role. The brand no longer who seeks the customer, the customer seeks the brand. The new marketing generates content using any type of media (and if is neccessary invent them) in order to reach the consumer. Especially, the new advertising is different from conventional advertising because, after any other reason, advertising market has become into entertainment. Outbound marketing is the traditional (and arguably outdated) marketing style. This is the view of marketing where communication is unidirectional and the brand seeks clients through advertising and speaking “AT” them, rather than “WITH” them. INBOUND MARKETING VERSUS OUTBOUND MARKETING A QUICK COMPARISION!! How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason,...
by Keith Keller | Oct 20, 2015 | GUEST BLOG POSTS: Social Media & SEO
“P.R.I.S.M” Monetising Your Marketing Guest Blog Post By Ian Cleary PEOPLE You will hear a lot of people saying that the number of fans/followers doesn’t really matter but it actually does! It matters if you are building a relevant audience. If you’ve got a relevant, growing audience of fans/followers it makes sense that you will get more eyeballs on your content which will result in more clicks and more website visits. Our traffic from Twitter increased by over 100% when we implemented tactics for growing our following. The revenue on social comes mainly comes from sales on your website and relationships that turn into sales. You can’t do either without building a relevant audience. If you want to do an analysis of your followers go to analytics. Twitter.com and you’ll see a breakdown similar to the following: To build a good audience you need to be attracting the right type of people with the right type of content. If you have a good profile audience but poor engagement you are providing the wrong type of content. If you get great engagement but you’re attracting the wrong audience you won’t be able to mobilize this audience into action. RELATIONSHIPS Yes, on social you need to be social! You need to share your content and also other people’s content. As you share more of other people’s content they will start sharing yours. As you engage with more people they will engage more with you. This leads to more engagement with your content which leads to more traffic. They are all linked! One good way of building...
by Keith Keller | Jul 1, 2015 | Coaching
“ZOOMING IN ON TWITTER” The Virtual World Tour Is Back!! I have been “SKYPING IN” at some pretty cool locations. Now I will be “ZOOMING IN ON TWITTER” all around the world!! www.ZoomingInOnTwitter.com I have spent the morning with some lovely students from Susquehanna University (Pennsylvania) and chatted to amazing tourism operators in Kaikoura (New Zealand) so it occurred to me that I could make this a regular theme in the upcoming months. CHEERS FROM DOWN UNDER!! A “VIRTUAL” WORLD TOUR http://t.co/LthM3Fie0V How far can we take this idea? #CheersFromDownUnder — Keith Keller (@KeithKeller) March 18, 2015 SOCIAL MEDIA DAY NZ www.TinyURL.com/SocialMediaDayNZ “KIA ORA FROM KAIKOURA” Reaching Over “2.2 MILLION” Accounts https://t.co/VZhPgIyJ9S#KiaOraFromKaikoura@DrJimmyStar@KazAston — Keith Keller (@KeithKeller) June 17, 2015 If you would like a “CHEERS FROM DOWN UNDER” experience please email me: keith@globalsocialmediacoaching.com TWEETED TESTIMONIALS ABOUT THE SESSIONS @KeithKeller Your #CheersFromDownUnder Skyping In Seminar was inspiring. 35 new followers in 2 days, Twitter is awesome! #KiaOraFromKaikoura — The Factory (@TheFactory4) July 3, 2015 #SMday with @KeithKeller,or how to learn more about Twitter in one day than in 5years Master’s Degree. #talent#passion#CheersFromDownUnder — KiaOraFromKaikoura (@KiaOraKaikoura) July 4, 2015 @keithKeller I found the #CheersFromDownUnder seminar very inspiring and enlightening! Thank you #KiaOraFromKaikoura — RoVie Cosmetics (@RovieCosmetics) July 5, 2015 SOME ADDITIONAL RESOURCES TO SHARE www.CrackTheTwitterCode.com ((Twitter Strategy Sessions Via Zoom)) (Free 10 Part Podcast...
by Keith Keller | Jun 4, 2015 | Coaching, MP3s, Twitter Podcasts
“TWITTER WRITE” (Twitter Tips 4 Writers) IS TWITTER A POWERFUL MARKETING TOOL FOR WRITERS? ABSOLUTELY!! I am sooooo excited to announce that Twitter Write is up & running!! I’m passionate about showing people, and in particular writers, how they can use Twitter to stand out from the crowd. Sarah Cannata and I connected in April and immediately saw a real synergy in what each us are doing. As for Sarah, she’s like many writers out there. She’s awesome but she’s competing in a world full of awesome people. It’s not easy to stand out from the crowd and to this day, I’m still gobsmacked as to how many people aren’t aware and taking full advantage of the power of Twitter – The Information Network. Take Sarah – After speaking with her, here’s what I gathered: She knows a little about Twitter marketing and has used it as part of her corporate career, but I quickly caught on she wasn’t aware of how it could see her raising her profile and exposing her writing to the world on another level. I’ve been there, done that and it occurred to me while speaking with Sarah that I’ve never really talked about my story. Sarah has shared it via her latest Huffington Post article but it’s never been something I’ve ‘put out there for the world to see’. I love hearing and sharing other people’s stories, but what about my own? Once upon a time, I had a 9am to 5pm job that helped to pay off the mortgage and put food on the table. But I was miserable. So on my 40th...
